Quantify Account Health with Warehouse Precision
Move beyond simple user counts. Correlate product usage directly to Account Retention and Churn Risk using live data from Snowflake/BigQuery.
B2B Impact Report
Q4 2024 Account Health
Accounts
Health Trend
Product Usage
+42%
Support Tickets
-28%
Account Retention Rate
94.2%
Trusted by companies worldwide
From Data to Expansion in Three Steps
A systematic approach to B2B account analytics that drives predictable revenue growth.
Define Account Relationships
Connect users to accounts using your existing data model. Mitzu adapts to your schema with simple SQL joins.
Compute Health Scores
Build custom health formulas that combine usage signals into actionable scores.
Trigger Expansion Workflows
Alert your teams when accounts are ready for upsell or need intervention.
Acme Corp Ready for Upsell
Health: 92 → Expansion signal detected
The Single Source of Truth for B2B Growth
Why trust disparate CRM data? Mitzu calculates account metrics directly on your warehouse, ensuring your Product, Sales, and Data teams all see the exact same numbers.
The Old Way
CRM-based Account Data
Last synced 24 hours ago
No visibility into how metrics are calculated
The Mitzu Way
Warehouse-Native Analytics
Real-time warehouse query
See and export every query behind your metrics
Account Intelligence in Action
See how leading B2B teams use Mitzu to drive expansion and reduce churn.
Track account activation and engagement at every stage
Visualize how accounts progress through your product journey. Identify drop-off points and optimize for activation success.
- Track feature adoption by account cohort
- Measure time-to-value for new accounts
- Identify power users driving engagement
- Segment accounts by activation stage
Signup Funnel
Conversion rate by campaign • Last 90 days
1. Page Visit
2. User Signed Up
3. Subscription Started
12.4%
Avg Conversion
REFERRAL
Top Performer
+18%
vs Last Quarter
Account Hierarchy View
Enterprise account structure
GlobalTech Holdings
Parent Account
$2.4M
ARR (Aggregated)
GT North America
450 users
GT Europe
280 users
GT Asia Pacific
190 users
Usage metrics automatically roll up from subsidiaries
Complex Hierarchies? Solved.
Handle parent-child relationships, multi-workspace accounts, and enterprise hierarchies with ease. Usage metrics roll up automatically.
- Parent-child account relationships
- Automatic metric aggregation
- Flexible hierarchy definitions
- SQL-based joins to any data source
How to Set Up Mitzu
Get started with account analytics in just a few simple steps. No complex integrations required.
1. Connect Your Warehouse
Connect Mitzu to your data warehouse (Snowflake, BigQuery, Redshift, Databricks). Your data stays where it is—we only run queries.
2. Configure Account Mapping
Define how users map to accounts using your existing data model. Set up user-to-account relationships with a simple SQL configuration.
3. Start Analyzing
Immediately start exploring account-level metrics, funnels, retention, and health scores. No SDK changes or data movement required.
94%
Average Account Retention
2x
Faster Churn Detection
100%
Data Freshness
Frequently Asked Questions
Everything you need to know about B2B account analytics with Mitzu.
Ready to quantify your account health?
Get started with warehouse-native B2B analytics. Connect your data warehouse and start measuring account impact in minutes.