Find Your Power Users. Retain the Rest.
Go beyond basic demographics. Segment users by complex behavioral sequences—like “Signed up + Viewed Pricing + Didn’t Buy”—and sync them instantly to your marketing tools.
Cohort Builder
Define behavioral segments
Trusted by companies worldwide
Build Segments with Surgical Precision
Granular and flexible segmentation that runs directly on your warehouse. No sync delays, no stale data.
Layer Behavioral Logic
Combine “Events” (Clicked Button), “Properties” (Enterprise Plan), and “Time” (Last 30 Days) to define your segment perfectly.
Computed in the Warehouse
No syncing delay. Mitzu runs a live SQL query to find every user matching your criteria right now.
Compare & Act
Use this cohort as a filter on any other report. See how “Power Users” use the product differently than “Casual Visitors”.
From Analysis to Automation
Don’t leave insights in the dashboard. Export dynamic cohorts directly to your email or CRM tools to trigger hyper-personalized campaigns.
- Sync cohorts to HubSpot, Salesforce, Intercom
- Trigger automated campaigns based on behavior
- Keep segments updated in real-time
- Lightweight Reverse ETL for data teams
For Data Teams: This acts as a “lightweight Reverse ETL” by defining segments on the warehouse and making them available to business teams without complex pipelines.
Cohort Sync Flow
Real-time export to marketing tools
Mitzu Cohort
2,450 users matched
Segments That Drive Action
See specific examples of valuable cohorts that help you retain users and grow revenue.
The “Slipping Away” Segment
Identify users showing signs of disengagement before they churn.
Segment Definition
Usage Trend
847 Users
Need attention now
The “Ready to Buy” Segment
Identify high-intent users ready for upsell or conversion.
Segment Definition
Feature Engagement
312 Users
High conversion potential
How to Set Up Cohorts in Mitzu
Start building behavioral segments in minutes. No SDK changes or data movement required.
1. Connect Your Warehouse
Connect Mitzu to your data warehouse (Snowflake, BigQuery, Redshift, Databricks). Point to your events table—your data stays where it is.
2. Define Your Segment
Use the visual cohort builder to layer behavioral conditions. Combine events, properties, and time windows with AND/OR/NOT logic.
3. Activate & Analyze
Use cohorts as filters in funnels, retention reports, or export them to marketing tools. Segments update automatically as data changes.
10x
Faster Segmentation
0
Sync Delays
100%
SQL Transparency
Frequently Asked Questions
Everything you need to know about behavioral cohorts and user segmentation with Mitzu.
Ready to build smarter segments?
Stop treating all users the same. Create dynamic, behavioral cohorts that update automatically in your warehouse and drive real action.