Funnel Analysis

Find Conversion Leaks with Confidence

Identify exactly where users drop off, see the individual users behind the numbers, and fix friction points instantly. 100% unsampled data directly from Snowflake/BigQuery.

Conversion Funnel

E-commerce checkout flow

100%75%50%25%0%
12,450100%

Page View

8,23466%

Add to Cart

4,35835%
-31%

Checkout

2,73922%

Purchase

Major drop-off at checkout step - optimize payment flow

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Ableton
BrokerChooser
Prezi
Khatabook
Fluenta
Guided eLearning
Raptor
Munch
Suunto
52 Entertainment
Colossyan
Nansen
The Diagnostic Workflow

Solve conversion problems in 3 steps

Structure your analysis as a process of solving problems, not just viewing metrics. Move from identifying issues to understanding causes to measuring fixes.

Pinpoint the Bottleneck

Visualize multi-step flows. See if users are stuck on 'Sign Up' or 'Add Payment'. Filter by 'Device' to see if mobile users are crashing.

Drill Down to the 'Why'

Don't guess. Click any drop-off point to see the actual users who left. Watch their session paths to understand if it was a confusing UI or a technical bug.

Time-to-Convert Analysis

Track how long successful users take. If 'Signup' takes 10 minutes instead of 2, you have a friction problem.

Data Accuracy

Stop Making Decisions on 'Fuzzy' Data

GA4 samples your data. Mitzu queries your warehouse directly, giving you mathematically exact conversion rates even for low-volume B2B funnels.

Traditional Analytics

Sampled Data

"Based on 10% of your traffic..."

~1.2K88%
Page View
~52043%
Search
Checkout
10% Sampled - Decisions at Risk
  • Sampled data misses rare events
  • Low-volume funnels are unreliable
  • Can't trust B2B conversion rates
Mitzu Warehouse-Native

100% Precision

Every single user, every single event.

12,450100%
Page View
5,23442%
Search
1,87215%
Checkout
100% Accuracy - Confident Decisions
  • Every event from your warehouse
  • Accurate even with 100 users/month
  • Perfect for B2B conversion analysis
Use Cases

Solve real conversion problems

See how Product and Growth teams use funnel analytics to diagnose and fix conversion issues.

Growth Marketer

Optimization: From Click to Customer

Why are ad clicks high but signups low? Track the entire journey from first click to conversion.

  • Track campaign conversion funnels end-to-end
  • Identify which landing pages cause drop-offs
  • Compare funnel performance across ad sources
Marketing Funnel

Campaign conversion flow

100%75%50%25%0%
5,755100%

Ad Click

4,51278%

Landing

1,44025%
-53%

Signup

Low signup conversion - optimize landing page CTA
Product Manager

Adoption: Finding the 'Aha' Moment

Do users who finish the tutorial actually use the core feature? Map the adoption journey.

  • Track onboarding completion to feature adoption
  • Identify which tutorial steps predict success
  • Compare power users vs churned user paths
Feature Adoption

Onboarding completion flow

100%75%50%25%0%
3,761100%

Tutorial

2,80074%

First Project

1,93651%
-23%

Invite Team

51% team invitations - encourage collaboration features
SQL Based Funnels

Automatic SQL generation with every click

Full transparency and control over your analytics queries. No black-box metrics.

  • No data copying or ETL required
  • Full SQL transparency
  • Export queries for custom analysis
Auto-generated SQL
Live Query
SELECT
step_name,
COUNT(DISTINCT user_id) AS users,
ROUND(COUNT(*) * 100.0 /
FIRST_VALUE(COUNT(*)), 2)
AS conversion_rate
FROM warehouse.events
GROUP BY step_name;
AI-Powered Analytics

Get instant answers with AI Agents

Skip the SQL. Ask questions in plain English and get instant, accurate insights directly from your data warehouse. Our AI understands your metrics and delivers actionable answers.

  • Natural language queries - no SQL required
  • Context-aware answers based on your data model
  • Automated anomaly detection and alerts
  • Follow-up questions for deeper analysis

Mitzu AI Agent

Ask anything about your data

Online
Where are users dropping off in the signup flow?
AI Agent

52% drop at the 'Phone Verification' step. Users on mobile have 2x higher abandonment. Consider making verification optional initially.

Compare funnel conversion by acquisition channel
AI Agent

Referral users convert at 12% vs 4% for paid ads. Time-to-convert is also 3 days faster for referrals - they're your highest quality leads.

Ask a question...

Ready to diagnose your conversion leaks?

Get started with warehouse-native funnel analytics. Connect your data warehouse and start identifying drop-offs with 100% data accuracy.