Map the Hidden Paths Your Users Take
Don't guess where users drop off. Visualize every interaction, click, and hesitation in a warehouse-native Sankey diagram that scales to billions of events.
Trusted by companies worldwide
From Aggregate Flows to Individual Behaviors
Just as metric trees break down KPIs, Journey Analytics breaks down User Paths. Understand not just what happened, but who did it and why.
Define the Start & End
Select a starting event (e.g., 'App Open') or an ending goal (e.g., 'Purchase'). Mitzu automatically fills the middle.
Analyze the Width
Path thickness represents user volume. Instantly spot the 'Golden Path' vs. the 'Road to Nowhere'.
The 'Why' Click
Click any node in the journey to instantly generate a SQL query or a user segment. Go from 'What happened?' to 'Who did it?' in one click.
No ETL. No Event Mapping. Just SQL.
Traditional journey tools require rigid event tracking plans. Mitzu builds journeys dynamically from your raw warehouse tables. Change your query, rebuild the journey instantly—no re-indexing required.
-- Auto-generated from your Sankey diagram
SELECT user_id, event_sequence
FROM warehouse.events
WHERE path LIKE 'signup%onboarding%'
AND converted = trueConnected to
Snowflake / BigQuery / Databricks
Diagnose Problems. Drive Action.
From drop-off analysis to multi-touch attribution, see how teams use Journey Analytics to make data-driven decisions.
Fix the Leaky Bucket
“Why do 60% of users fail to complete onboarding?”
Multi-Touch Attribution Paths
“See the full path from 'Blog Post' to 'Paid Ad' to 'Conversion'.”
Blog
Ad
Convert
23% of conversions
follow this path
Everything You Need for Path Exploration
Sankey Diagrams
Visual flows showing user volume at each step. Width equals impact.
Behavioral Segmentation
Click any node to create a cohort. Segment by behavior, not just attributes.
Drop-off Analysis
Pinpoint exactly where users leave. Quantify the revenue impact.
Warehouse-Native
Query your source of truth directly. No data copying or sync delays.
Real-Time Results
Get answers in seconds, not hours. Built for speed at any scale.
No-Code Interface
Drag-and-drop simplicity for PMs. SQL export for Data Teams.
Get started in minutes
Connect your data warehouse and start analyzing user journeys without any data movement or complex setup.
Connect your data
Link Mitzu to your data warehouse where your journey and event data already lives. No data movement required.
Configure journey mapping
Define your events and user paths. Mitzu auto-detects schemas to speed up setup.
Analyze user journeys
Start analyzing journey-level metrics, path flows, and drop-offs with powerful self-service analytics.
Frequently Asked Questions
Everything you need to know about Journey Analytics with Mitzu.
Ready to Map Your User Journeys?
Join data teams who've transformed their path analysis workflow. Start visualizing user flows in minutes, not months.