Retention Analytics

Drive Long-Term User Retention.

Don't just acquire users—keep them. Analyze retention curves, predict churn, and measure product-market fit using your complete history of warehouse data.

Retention Cohort Analysis

Weekly retention by signup month

Live Data
CohortWeek 0Week 1Week 2Week 3Week 4Week 5Week 6Week 7
Jan 2024
100%
68%
52%
45%
42%
40%
39%
38%
Feb 2024
100%
71%
55%
48%
44%
41%
40%
-
Mar 2024
100%
73%
58%
51%
47%
44%
-
-
Apr 2024
100%
69%
54%
47%
43%
-
-
-
May 2024
100%
72%
56%
49%
-
-
-
-
Jun 2024
100%
74%
59%
-
-
-
-
-

42%

Avg 30-Day Retention

+8%

vs Last Quarter

Week 3

Stabilization Point

Trusted by companies worldwide

Ableton
BrokerChooser
Prezi
Khatabook
Fluenta
Guided eLearning
Raptor
Munch
Suunto
52 Entertainment
Colossyan
Nansen
Shapr3D
Transfr
Why Mitzu

The Technical Advantage

Purpose-built retention analytics that go beyond what traditional SaaS tools can offer.

Unlimited History

SaaS tools delete data after 12 months. Mitzu analyzes your entire warehouse history to spot multi-year retention trends.

Complex Logic Made Simple

Switch between N-Day, Unbounded, and Bracket retention logic in one click. No SQL rewriting required.

Correlation Analysis

Automatically discover which features drive loyalty. Mitzu highlights the actions that correlate with long-term retention.

Product-Market Fit

Visualize Your Fit.

See if your retention curve flattens. Identify exactly when users find value and stabilize, or where they drop off forever.

  • Identify the week when retention stabilizes
  • Compare curves across different user cohorts
  • Benchmark against industry standards
  • Track improvements over product iterations

Retention Curve Analysis

Does your curve flatten? That's product-market fit.

PMF: 40% retained
100%75%50%25%0%
Weeks Since Signup
Feature Impact

Do New Features Actually Stick?

Compare retention curves for users who engaged with a new feature vs. those who didn't. Prove the ROI of your product updates.

  • A/B test feature impact on retention
  • Identify sticky features that drive loyalty
  • Measure the real value of product investments
  • Share feature impact reports with stakeholders

Feature Impact Comparison

Users who used Feature X vs those who didn't

100%75%50%25%0%
Used Feature X (52%)
Did Not Use (18%)
Churn Prevention

Identify Drop-off Patterns.

Spot the specific behavioral patterns that precede churn. Create segments of at-risk users and sync them to marketing tools for re-engagement.

  • Define custom churn risk criteria
  • Build segments from retention drop-offs
  • Sync at-risk users to Braze, HubSpot, or Salesforce
  • Automate re-engagement campaigns

Create At-Risk Segment

From retention drop-off to re-engagement campaign

Segment Criteria

WHEREretention_week_4=false
ANDsessions_last_14d<2
1,247 at-risk users identified
Getting Started

Three Steps to Retention Insights

Start analyzing retention in minutes—no complex setup required.

Select Events

Choose your starting action (e.g., Signup) and returning action (e.g., Purchase).

1

Set Window

Define your time window (Daily, Weekly, Monthly).

2

Analyze

Instantly generate the heatmap and share findings with your team.

3

42%

Average Retention Improvement

10+

Years of History Analyzed

<1min

Time to First Insight

AI-Powered Analytics

Get instant answers with AI Agents

Skip the SQL. Ask questions in plain English and get instant, accurate insights directly from your data warehouse. Our AI understands your metrics and delivers actionable answers.

  • Natural language queries - no SQL required
  • Context-aware answers based on your data model
  • Automated anomaly detection and alerts
  • Follow-up questions for deeper analysis

Mitzu AI Agent

Ask anything about your data

Online
What actions predict 30-day retention?
AI Agent

Users who complete 3+ actions in their first session have 68% retention vs 21% for those who don't. Focus on driving early engagement.

Which cohort has the best retention this quarter?
AI Agent

Users from the Q2 onboarding experiment show 15% better D7 retention. The guided tour appears to be working - consider rolling it out fully.

Ask a question...
FAQ

Frequently Asked Questions

Everything you need to know about retention analytics with Mitzu.

Ready to drive long-term retention?

Stop guessing why users churn. Start measuring retention with warehouse-native precision.