TL;DR
Amplitude's Free plan includes 2M events per month; Plus starts at $0 and bills on event volume up to 70M events per month; Growth and Enterprise are custom event-based contracts (as of September 2026). Plan packaging and feature depth vary by tier, especially for teams with governance or advanced workflow needs. Vendor-silo architecture can add overhead when teams need direct joins with billing, CRM, and support data.
Amplitude publishes four pricing tiers in 2026. Free covers 2 million events per month at no cost. Plus starts at $0, bills on event volume after the first 2 million events, and scales to 70 million events per month. Growth and Enterprise are custom event-based contracts quoted through sales.
Those are the published numbers. Below is the plan-by-plan detail, the cost drivers teams meet after the first renewal, and when warehouse-native product analytics from Mitzu changes the calculation. For a broader platform comparison, see Mitzu vs Amplitude.
Every figure below was verified against the official Amplitude pricing page and Plus plan page on 22 September 2026. One correction worth making early: older third-party round-ups still quote a $49/month entry price for Plus, but Amplitude now publishes "Starts at $0" with the first 2 million events per month free.
| Plan | Published price (as of 22 September 2026) | What moves you to the next tier |
|---|---|---|
| Free | $0 — no credit card, no time limit | Sending more than 2M events/month |
| Plus | Starts at $0; the first 2M events/month are free, then billed on event volume | Passing 70M events/month, or needing SSO, project permissions, and monitoring |
| Growth | Custom — event-based pricing | Needing data access controls, RBAC, or unlimited projects per portfolio |
| Enterprise | Custom — event-based pricing | Top tier; scope is negotiated per contract |
| Startup Scholarship | One year of the Growth plan free | Open to startups under $10M in funding with fewer than 20 employees |
1. What is Amplitude?
Amplitude is an event-based product analytics platform used for funnels, retention, segmentation, and user behavior analysis. Data is typically processed in Amplitude-managed infrastructure, with plan packaging and product details published on the Amplitude pricing page.
- Funnel and conversion analysis
- Cohort and retention workflows
- Journey and behavioral path analysis
- Segmentation using event and user properties
- Collaboration and AI-assisted analytics workflows
2. Amplitude pricing plans in 2026
Amplitude pricing is tiered by product package and event volume. The figures below were retrieved from the official Amplitude pricing page on 22 September 2026. Amplitude updates packaging periodically, so verify the current numbers before budgeting.
| Plan | Price (as of Sep 2026) | What is included | Common buyer profile |
|---|---|---|---|
| Free | $0 — no credit card, no time limit | 2M events/month, 10K monthly session replays, unlimited seats, core analytics and AI agents | Individuals and early-stage teams validating instrumentation |
| Plus | Starts at $0; billed on event volume after the first 2M events/month | Scales up to 70M events/month, custom events and formulas, 20 behavioral cohorts, 2-year data retention | Small teams finding product-market fit |
| Growth | Custom — event-based pricing | Advanced behavioral exploration, monitoring and alerts, 20K monthly session replays, SSO and project permissions | Businesses scaling product and growth functions |
| Enterprise | Custom — event-based pricing | Data access controls, advanced user management with RBAC, 50K monthly session replays, unlimited projects per portfolio | Larger organizations with procurement and compliance requirements |
| Startup Scholarship | One year of the Growth plan free | For startups with under $10M in funding and fewer than 20 employees | Qualified early-stage startups |
The practical budgeting challenge is rarely the advertised entry point. It is how quickly usage and organizational requirements push teams into higher tiers and broader contracts.
3. Real Amplitude costs teams discover later
Across growth-stage teams, the same cost dynamics tend to appear after initial adoption.
Usage expands with product success
As products add features and user journeys become richer, analytics usage naturally increases. Even without a large headcount change, the analytics footprint can grow quickly.
Tier transitions affect budget predictability
When teams approach tier thresholds, they often face tradeoffs between paying for additional headroom or constraining event capture and exploration depth.
Vendor-silo architecture adds operational overhead
High-value business questions usually require context from billing, CRM, and support systems. If those datasets live in the warehouse while product analytics lives in a separate platform, teams take on extra integration and reconciliation work.
Engineering dependency can remain high
Many new questions still depend on instrumentation updates and release cycles. That slows response time for stakeholders who need fast answers but do not write SQL.
| Monthly usage level | Typical team stage | Common Amplitude cost pattern | Mitzu pricing model |
|---|---|---|---|
| Low entry usage | Pre-PMF and small teams | Often covered by the Free plan (2M events/month) | 14-day free trial, then Analyst plan at $149/month |
| Moderate growth usage | Early growth | Usage-based Plus billing beyond the free 2M events/month | Not tied to per-event vendor pricing |
| High growth usage | Scaling product org | Custom event-based Growth contract | Not tied to per-event vendor pricing |
| Enterprise-scale usage | Large multi-team organization | Custom negotiated Enterprise contract | Seat-based contract with unlimited events |
Mitzu figures reflect the Mitzu pricing page as of 22 September 2026: seat-based plans at $149/month (Analyst, 3 editor seats) and $749/month (Team, 10 editor seats), custom Enterprise contracts, and unlimited events on every plan. There is no free tier; Analyst and Team start with a 14-day free trial, while Enterprise pricing is custom via sales.
4. Amplitude pros and cons
| Pros | Cons |
|---|---|
| Mature product analytics workflows and broad ecosystem awareness | Total cost can rise as usage and organizational needs scale |
| Good entry path for early-stage teams testing product analytics | Advanced tiers and contracts can become less transparent |
| Strong core methodology within its platform | Cross-system analysis may require additional data movement |
| AI-assisted capabilities for in-platform workflows | Answers are limited to data available in the vendor environment |
5. Why teams evaluate Mitzu as an Amplitude alternative
Mitzu is an agentic product analytics platform that runs on your data warehouse and answers behavioural questions through natural-language conversation, without writing SQL.
For warehouse-ready teams, this architecture avoids event copies into a third-party silo, supports direct joins to business context, and uses a deterministic query engine designed for product analytics methodology. Learn more at Warehouse-Native Analytics and Mitzu Semantic Layer.
- Runs directly on your warehouse data
- No per-event pricing tied to third-party storage
- Native joins to billing, CRM, and support datasets
- Configuration Agent auto-builds the semantic layer
- Analytics Agent uses a deterministic query engine
6. Amplitude vs Mitzu: side-by-side comparison
| Capability | Amplitude | Mitzu |
|---|---|---|
| Funnels, retention, segmentation | Yes | Yes |
| Runs directly on customer warehouse | No | Yes |
| Per-event vendor pricing exposure | Yes | No |
| Native joins with billing and CRM data | Limited to ingested data in vendor store | Yes |
| Data movement to third-party storage | Common | Not required |
| Agentic analysis surfaces | Yes | Yes |
Competitor rows reflect Amplitude's published pricing and documentation as of 22 September 2026. On the warehouse row: Amplitude's own docs describe Warehouse-native Amplitude as "a legacy feature" that "isn't available to new customers," so new deployments run on Amplitude-managed storage.
7. Who should stay on Amplitude vs switch to Mitzu
Stay on Amplitude if...
- You are early-stage and your current tier comfortably supports your usage
- Your team is deeply standardized on Amplitude workflows for now
- You are not ready to run product analytics directly on warehouse data
Switch to Mitzu if...
- You already operate on Snowflake, BigQuery, Databricks, Redshift, or ClickHouse
- Your Amplitude costs are becoming harder to forecast as usage grows
- You need direct joins across product, revenue, and customer data
- You want predictable pricing not linked to vendor event storage growth
FAQ
How much does Amplitude cost?
As of 22 September 2026, Amplitude costs $0 on the Free plan, which covers 2 million events a month. Plus starts at $0, bills on event volume after the first 2 million events, and scales to 70 million events a month. Growth and Enterprise are custom event-based contracts quoted by sales, and Amplitude publishes no dollar price for either.
How much is Amplitude?
Amplitude is $0 to start, and Free needs no credit card. Plus has no single fixed price: it needs a card on file and scales with event volume, and the Amplitude pricing page has a bill estimator for your expected volume. Above 70 million events a month, or for Growth features such as SSO and project permissions, the price is a custom quote from Amplitude sales.
Is there a free version of Amplitude?
Yes. As of 22 September 2026, Amplitude's Free plan costs $0 with no credit card and no time limit, and includes 2 million events a month, unlimited seats, and 10,000 monthly session replays. Startups with under $10M in funding and fewer than 20 employees can also apply for the Startup Scholarship, which gives one free year of the Growth plan.
Which is better, Mixpanel or Amplitude?
Neither wins outright. Both cover funnels, retention, segmentation, and session replay, and both bill on event volume, so the practical difference is where each plan tops out. Amplitude's Free plan includes 2 million events a month and Plus scales to 70 million; Mixpanel's Free plan includes 1 million and its Growth plan tops out at 20 million, with custom contracts above that for both. Compare them at your volume with the Mixpanel pricing breakdown. If your events already land in Snowflake, BigQuery, Databricks, Redshift, or ClickHouse, Mitzu runs product analytics on that warehouse data directly, with seat-based pricing instead of per-event billing.
What are common hidden Amplitude costs?
Common cost drivers include usage growth, tier transitions, and integration overhead when teams need analysis that joins product data with billing, CRM, and support systems in the warehouse.
Can Mitzu replace Amplitude for core product analytics?
Mitzu covers core workflows such as funnels, retention, segmentation, and journeys. Some teams keep specialized complementary tools for adjacent use cases while moving primary product analytics to warehouse-native architecture.
Related reading
- Mitzu vs Amplitude
- Amplitude Agentic Analytics vs Mitzu
- 5 Best Alternatives to Amplitude in 2026
- Mixpanel Pricing in 2026: What You Pay as Events Scale
- Warehouse-Native vs First-Generation Product Analytics
- Warehouse-Native Analytics: Benefits and How It Works
