Accounts based analytics
Every business has a unique story told through user interactions and behaviors within their product. Mitzu’s Group Profiles & Group Lookup features provide customer success, sales, and product teams with deep insights into the most valuable accounts of your product or service.
Why group profiles & group lookup?
Focus on a single group
Sometimes, finding key insights comes from diving into one company's behaviour. With the single-group focus mode, you can list events, see activity and frequency of usage for a each individual from a given company. You can also list the group properties. The show events option gives you a timeline of events that happened at any given time for that company.
Find companies from insights
Finding critical insights from your data is more than chart visualization. Often, you must dig deeper and see the companies which completed a funnel or belong to a segment.
Free text search for groups
The most natural way of finding anything is by free-text search. The group lookup feature enables you to lookup your companies on top of your data warehouse. Search for a company name or the email of your individual, and results should show up immediately.
Improve sales by understanding your ICP
Group-focused analytics provide insights into how customer segments interact with your product or service, highlighting challenges and opportunities. This helps sales teams tailor communications and recommendations to meet customer needs effectively.
By identifying upselling and cross-selling opportunities through behavior patterns, businesses can increase customer value and drive revenue growth. These insights also help build stronger customer relationships, improve satisfaction, and foster long-term loyalty.
Show accounts who performed certain actions
Show acounts that started a trial
See which companies finished a funnel
Reduce churn by caring about individuals
Customer service teams can improve support by analyzing company-level usage data. Understanding how individuals within an account interact with the product, including pain points and key features, enables more personalized and effective solutions. This approach enhances issue resolution, shows a commitment to customer needs, and drives proactive outreach, boosting satisfaction and loyalty.
Search for groups from an account or group
Search groups who churned
Understand your best customers
Product managers can refine and optimize product development by understanding their top customers. By analyzing how active companies engage with various features, they can identify the most valued aspects and areas for improvement.
Insights from usage patterns help predict trends and user behaviors, allowing product managers to innovate proactively and stay ahead of market demands. This results in a more competitive and successful product offering.
Visualize the profile of the group
See timeline of events
See trends of activity
Warehouse-native account and user analytics
SQL based group profiles and groups lookup
Instead of copying your data, Mitzu automatically generates SQL code with every click you make on the application. For group lookups we offer a free text search feature, that automatically searches your tables that contain group level information.
How to get started?
Collect data
Ingest your first and third party data to your data warehouse. If you don't yet have a data warehouse we can help you get started.
Setup Mitzu
Connect Mitzu to your data warehouse just as any other BI tool. List your facts and dimensions tables.
Create an events and properties catalog.
Start making better decisions faster
Start learning valuable insights with a few clicks only. No need to know SQL. Collaborate with your team on key business questions.
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Get started with Mitzu for free and power your teams with data