Segmentation
User segmentation is the practice of bucketing users into groups based on common properties.
Segmentation allows for better targeting based on user traits or behaviors so that each segment can be treated with a more customer-centric approach
Why segmentation?
Understand user engagement
Understanding user engagement with the product or service is critical to make good decisions. Insights that uncover the features you and your team need to invest more can make the necessary difference.
Categorize your users
Every user is different. Some are rarely active, some are casually returning visitors, some are your power users, and some see your product for the first time. You need to understand the needs of all of these categories. In our age, everybody expects a user experience without obstacles.
Build your user stories
Company-level strategic decisions are built bottom-up, piece by piece. User segmentation can be the smallest piece that can tell comprehensive stories influencing company-level decisions.
Software as a service (SaaS)
User segmentation enables SaaS businesses to categorize their users based on specific characteristics, behaviors, or engagement levels. This targeted approach allows for more personalized marketing strategies and product development, leading to improved user satisfaction and retention. By understanding the distinct needs and preferences of different segments, companies can optimize their resources drive growth and increase revenue.
Most engaging features per subscription type
Weekly active users, monthly active users
User distribution along common properties
E-Commerce and marketplaces
For e-commerce businesses, user segmentation in product analytics is pivotal for crafting personalized shopping experiences and targeted marketing campaigns. By dividing customers into groups based on factors like purchase history, browsing behavior, and demographics, businesses can deliver more relevant content and recommendations. This not only enhances the customer experience but also boosts conversion rates and loyalty, driving overall sales growth.
Best performing campaigns last 4 weeks
Segment users by country code or city
Total revenue generated by visitors
Transactional business
In transactional businesses, user segmentation plays a crucial role in optimizing the customer journey and increasing the efficiency of transaction processes. By categorizing users based on transaction frequency, volume, and type, companies can tailor their communication, streamline service delivery, and offer targeted incentives or rewards. This maximizes profitability by focusing on the most valuable customer segments.
Number of users over time that has monthly payments
Total revenue over time per account type
Warehouse-native product analytics
SQL based segmentation
Instead of copying your data, Mitzu automatically generates SQL code with every click you make on the application. Mitzu's SQL generation engine creates optimal queries based on your application inputs. This way, you can be sure that you always see the most up-to-date data while we can keep your cost low.
How to get started?
Collect data
Ingest your first and third party data to your data warehouse. If you don't yet have a data warehouse we can help you get started.
Setup Mitzu
Connect Mitzu to your data warehouse just as any other BI tool. List your facts and dimensions tables.
Create an events and properties catalog.
Start making better decisions faster
Start learning valuable insights with a few clicks only. No need to know SQL. Collaborate with your team on key business questions.
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Get started with Mitzu for free and power your teams with data