Retention
User retention in Mitzu is designed to measure recurring user engagement over a specified period of time. Retention of your users is critical to achieving product-market fit and sustainable long-term growth. Retention insights will help you understand how "sticky" is your product, how likely users will come back over and over again to perform certain actions.
Why retention with Mitzu?
Maximize revenue from returning customers
User acquisition and activation are essential for every business. However, keeping your existing customers is equally important to achieve exponential growth. Without optimizing for user retention, your only source of revenue is from the newly acquired users. Acquiring users is an order of magnitude more challenging than keeping existing ones.
Understand product retention drivers
Each successful product will have features that make it sticky (in a good sense). Finding these features is critically important for your business. Mitzu retention analytics will help you identify the main drivers of your customer retention.
See how the evolving product influences user stickiness
Mitzu's cohort retention feature will enable you to visualize how the evolution of your product influenced new user retention. This is essential to determining whether your business is moving in the right direction.
Retention for product teams
Product teams can use retention analysis to identify which features or services are most engaging. By analyzing patterns in user drop-off, your team can implement targeted improvements to mitigate these issues, enhancing overall user satisfaction. Understanding the key drivers behind user loyalty allows you to refine the onboarding processes, making sure that initial experience is as smooth as possible.
Which of our features are sticky?
How long the users keep using our app?
What is the ratio of users that churn month after month?
Retention for revenue teams
Revenue-focused teams like sales, customer success, and marketing can leverage retention analysis to pinpoint customer engagements that lead to higher retention rates. By identifying which interactions or touchpoints correlate with long-term customer loyalty, these teams can tailor their narrative to enhance customer relationships. Furthermore, Mitzu enables revenue teams to dive into the retained revenue month over month.
What is the monthly net dollar retention for our business?
How many accounts we retain month over month?
Try out an example
Warehouse-native user retention analytics
SQL based retention
Instead of copying your data, Mitzu automatically generates SQL code with every click you make on the application.
Mitzu's SQL generation engine creates optimal queries based on your application inputs. This way, you can be sure that you always see the most up-to-date data while we can keep your cost low.
How to get started?
Collect data
Ingest your first and third party data to your data warehouse. If you don't yet have a data warehouse we can help you get started.
Setup Mitzu
Connect Mitzu to your data warehouse just as any other BI tool. List your facts and dimensions tables.
Create an events and properties catalog.
Start making better decisions faster
Start learning valuable insights with a few clicks only. No need to know SQL. Collaborate with your team on key business questions.
Unbeatable solution for all of your analytics needs
Get started with Mitzu for free and power your teams with data