Segmentation
User segmentation is the practice of bucketing users into groups based on common properties.
Our self-service BI platform empowers users to perform advanced user segmentation using warehouse native product analytics.
Why segmentation?
Drive User Engagement
Leverage our business intelligence tools to gain critical insights into user engagement, uncovering which features require more investment to drive product success.
Optimize User Categorization Through Advanced Segmentation
Our self-service BI platform enables you to efficiently categorize users based on their behavior, ensuring a deep analysis for every segment, from new users to power users
Build Comprehensive User Stories with Data-Driven Insights
Use warehouse-native product analytics to construct user stories that influence strategic decisions at all levels of your organization.
Software as a Service (SaaS)
Our business intelligence solution enables SaaS companies to segment users based on engagement levels and behaviors. This helps personalized marketing strategies and product development, driving user satisfaction and retention.
Most engaging features per subscription type
Weekly active users, monthly active users
User distribution along common properties
E-Commerce and Marketplaces
Utilize our warehouse native product analytics to segment customers based on purchase history, browsing behavior, and demographics. This data-driven approach enhances customer experiences, boosts conversion rates, and drives sales growth.
Best performing campaigns last 4 weeks
Segment users by country code or city
Total revenue generated by visitors
Transactional Business
By categorizing users based on transaction frequency, volume, and type, companies can tailor their communication, streamline service delivery, and offer targeted incentives or rewards. With self-service BI you can optimize the customer journey and increasing the efficiency of transaction processes.
Number of users over time that has monthly payments
Total revenue over time per account type
Warehouse-native product analytics
SQL-Based Segmentation
Instead of copying your data, Mitzu automatically generates SQL code with every click you make on the application. Mitzu's SQL generation engine creates optimal queries based on your application inputs. This way, you can be sure that you always see the most up-to-date data while we can keep your cost low.
How to get started?
Collect data
Ingest your first and third party data to your data warehouse. If you don't yet have a data warehouse we can help you get started.
Setup Mitzu
Connect Mitzu to your data warehouse just as any other BI tool. List your facts and dimensions tables.
Create an events and properties catalog.
Start making better decisions faster
Start learning valuable insights with a few clicks only. No need to know SQL. Collaborate with your team on key business questions.
Unbeatable solution for all of your analytics needs
Get started with Mitzu for free and power your teams with data