E-commerce · Growth
Free-shipping threshold test
Reading a free-shipping experiment on your warehouse, with order value and margin as guardrails.
Free shipping from $50 vs. from $75
+9.4%
Significant winCheckout conversion
095% interval +4.1% to +14.7%
From $50
From $75
control
Who it's for
Growth, marketing and merchandising teams who test shipping and checkout offers and need results they can trust.
What it solves
Analyze the threshold test on the exposure and order data in your warehouse, with the same conversion and margin definitions as your dashboards, and know when the result is safe to ship.
Questions it answers
Did a $50 threshold lift checkout conversion?
Checkout conversion rose from 3.2% to 3.5%, a 9.4% lift (95% interval +4.1% to +14.7%).
Did average order value or margin per order fall?
Average order value fell 2%, but margin per visitor still rose 6% after the extra shipping cost.
- Is the lift significant, and how wide is the interval?
- Which customer segments responded most?
The impact
- Set the threshold on evidence, not on a competitor's banner
- One conversion and margin definition for experiments and reporting
- Catch offers that win on conversion and lose on margin
The data it needs
- Exposure events from your experimentation or feature-flag tool
- Checkout and order events
- Shipping cost and margin per order
Read in place in your warehouse. Nothing is copied out.
Free-shipping threshold test: frequently asked questions
Run this on your own data.
Start free on your warehouse, or book a demo and we'll show it on your data.