E-commerce · Product
Product page performance
Analyzing which product pages convert best and why.
Product page conversion, by number of images
5+ images
3–4 images
1–2 images
Finding
Pages with 5+ images convert 2.3x better; a video adds 34% to add-to-cart.
Who it's for
Product and merchandising teams optimizing product pages for conversion.
What it solves
Identify what makes product pages convert to apply winning patterns across the catalog.
Questions it answers
Top converters?
Products with 5+ images convert 2.3x higher than those with 1-2 images.
Reviews impact?
Products with 10+ reviews convert 45% better; 4+ star rating adds another 23%.
Video effect?
Product pages with video have 34% higher add-to-cart rate.
- Which product pages have highest conversion?
- What elements correlate with add-to-cart?
- How do images affect conversion?
- Does review count impact sales?
The impact
- Increase product page conversion by 35%
- Prioritize content creation by ROI
- Improve catalog merchandising
The data it needs
- Product page views
- Add-to-cart events
- Image/video engagement
- Review interactions
Read in place in your warehouse. Nothing is copied out.
Product page performance: frequently asked questions
Run this on your own data.
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