Promotion effectiveness
Measuring which discounts and campaigns drive profitable sales.
Who is this for?
Marketing teams optimizing promotional spend for maximum ROI.
What problem does it solve?
Determine which promotions drive incremental revenue vs. cannibalize full-price sales.
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Key Insights & Dashboards
Ask these questions in natural language and get instant, AI-powered insights from your data warehouse.
Question
Best performing promo?
Insight
Free shipping at $75 drives 3.2x ROI vs 20% off sitewide.
Question
Cannibalization?
Insight
25% of promo sales would have happened at full price - $180K monthly margin loss.
Question
Optimal discount?
Insight
15% off converts nearly as well as 25% off with 40% better margins.
Expected ROI
Organizations using this use case typically see measurable improvements in these areas.
Increase promo ROI by 50%
Reduce margin erosion by 30%
Optimize promotional calendar
What You'll Need
To use this analysis, ensure your warehouse contains the following data. Mitzu will automatically detect and map these fields.
- Promotion code usage
- Sales with/without discount
- Historical purchase patterns
- Margin data
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