Search result accuracy
Tracking how many "no results found" errors users get.
Who is this for?
Engineering and merchandising teams improving search relevance and discovery.
What problem does it solve?
Reduce failed searches and improve product discovery to increase conversion.
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Key Insights & Dashboards
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Question
Failed search rate?
Insight
8.4% of searches return no results - costs an estimated $240K/month.
Question
Top failed terms?
Insight
'blue dress' fails but 'navy dress' works - synonym mapping needed.
Question
Impact on conversion?
Insight
Users with failed searches convert 67% less than those with results.
Expected ROI
Organizations using this use case typically see measurable improvements in these areas.
Reduce failed searches by 80%
Increase search conversion by 35%
Recover $2.4M annually
What You'll Need
To use this analysis, ensure your warehouse contains the following data. Mitzu will automatically detect and map these fields.
- Search query events
- Search result counts
- Subsequent user actions
- Purchase conversion data
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