E-commerce · Data
Weekly trading KPI pack
Net revenue, conversion and returns for the weekly trading meeting, on the same definitions as product analytics.
Weekly trading pack
Net revenue
Conversion rate
Return rate
Who it's for
Data teams and their trading and finance partners who prepare the weekly trading pack.
What it solves
Build the trading dashboard once on governed warehouse metrics, so revenue, conversion and returns match what product and marketing see, and drill from any number into the orders and journeys behind it.
Questions it answers
Which categories and channels drove the change?
Net revenue rose 6.2% week over week, led by apparel and email traffic.
How much revenue do returns take back?
Returns took 14.1% of gross revenue this week, down from 16.2% two months ago after size guides launched.
- What were net revenue, conversion and returns this week?
- How do they compare with last week and last year?
- Do these numbers match finance's?
The impact
- One version of revenue, from the trading meeting to the product team
- Net revenue after returns, not only gross sales
- Hours saved preparing the weekly pack
The data it needs
- Orders, refunds and returns tables
- Product catalog with categories
- Session and channel events
Read in place in your warehouse. Nothing is copied out.
Weekly trading KPI pack: frequently asked questions
Run this on your own data.
Start free on your warehouse, or book a demo and we'll show it on your data.