Fintech · Growth
Debit card activation
Tracking card ordering, delivery, and first transaction.
Debit card, order to first purchase
01Funded account
10,000 funded users
02Ordered card
68% of step 1
03Card delivered
97% of step 2
04Activated in 30 days
56% of step 3
05First purchase
80% of step 4
Finding
68% of funded users order a card, but only 54% of them activate within 30 days.
Who it's for
Growth teams driving card adoption and first transaction milestones.
What it solves
Get more users to order, activate, and use their debit cards.
Questions it answers
Order rate?
68% of funded users order a card, but only 54% activate within 30 days.
First transaction?
Users who make first transaction within 7 days of activation use card 3x more.
What helps?
Push notification reminders increase activation rate by 42%.
- What percentage order cards?
- How many activate after receiving?
- Time from delivery to first transaction?
- What drives card usage?
The impact
- Increase card activation to 75%
- Drive 50% more card transactions
- Boost interchange revenue by 35%
The data it needs
- Card order events
- Activation events
- Transaction data
- Delivery tracking
Read in place in your warehouse. Nothing is copied out.
Debit card activation: frequently asked questions
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