Fintech · Data
Mobile session analytics
Understanding how users navigate the banking app.
Share of app sessions, by main action
Balance check
Transaction history
Transfers
Bill payments
Card settings
Other
Finding
Balance checks are 45% of sessions; users who check balance first complete 87% of transfers vs. 62%.
Who it's for
Data analysts optimizing mobile app engagement and user flows.
What it solves
Understand session patterns to improve app stickiness and feature discovery.
Questions it answers
Session patterns?
Average 3.2 sessions/week with 4.5 minutes per session - up 18% after redesign.
Popular features?
Balance check is 45% of all sessions; transfers only 12%.
Optimal paths?
Users who check balance before transferring complete transfers 87% vs 62%.
- What's the average session duration?
- Which features are accessed most?
- How many sessions per user per week?
- What paths lead to key actions?
The impact
- Increase sessions per user by 25%
- Improve feature discovery by 40%
- Boost app engagement score
The data it needs
- Session start/end events
- Screen views
- Feature interactions
- User identifiers
Read in place in your warehouse. Nothing is copied out.
Mobile session analytics: frequently asked questions
Run this on your own data.
Start free on your warehouse, or book a demo and we'll show it on your data.