Fintech · Growth
Registration funnel friction
Finding the specific screen (like SSN entry) where users quit the app.
Registration, start to account created
01Started signup
10,000 signups
02Personal details
87% of step 1
03Reached SSN screen
89% of step 2
04SSN entered
58% of step 3
05Account created
93% of step 4
Finding
42% leave at the SSN screen; mobile users abandon identity checks 28% more than desktop.
Who it's for
Growth teams optimizing user acquisition and reducing registration abandonment.
What it solves
Identify exactly where and why users abandon the registration process to improve completion rates.
Questions it answers
Where's the biggest drop?
SSN entry screen has 42% abandonment - highest in the funnel.
What causes abandonment?
34% of users who see 'Invalid format' error never return.
Device differences?
Mobile users abandon 28% more than desktop at identity verification.
- Where do users drop off during registration?
- Which screens have the highest abandonment?
- How does completion vary by device type?
- What error messages cause users to quit?
The impact
- Increase registration completion by 35%
- Reduce cost per acquired user by 25%
- Improve mobile conversion parity
The data it needs
- Registration step events
- Screen view events
- Error/validation events
- Device information
Read in place in your warehouse. Nothing is copied out.
Registration funnel friction: frequently asked questions
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