Healthcare · Marketing
Patient portal engagement
Measuring how actively patients use their health portal.
Share of portal use, by feature
Test results
Appointments
Messaging
Prescriptions
Billing
Finding
Test results are 52% of portal use and messaging 12%; only 34% of patients have logged in.
Who it's for
Marketing teams driving patient portal adoption and engagement.
What it solves
Increase portal engagement to improve patient outcomes and reduce call center volume.
Questions it answers
Adoption rate?
Only 34% of patients have logged in - major opportunity for engagement.
Top features?
Test results viewing is 52% of usage; messaging only 12%.
Outcome correlation?
Active portal users have 28% better appointment adherence.
- What percentage of patients use the portal?
- Which features are most used?
- How does engagement affect outcomes?
- What drives portal adoption?
The impact
- Increase portal adoption to 60%
- Reduce call center volume by 40%
- Improve patient outcomes
The data it needs
- Portal login events
- Feature usage data
- Patient outcome data
- Communication preferences
Read in place in your warehouse. Nothing is copied out.
Patient portal engagement: frequently asked questions
Run this on your own data.
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