The Analytics Stack for Product-Led SaaS.
Connect product usage to revenue outcomes. Unify your billing, CRM, and event data in the warehouse to measure PLG funnels, NRR, and Churn with zero data copying.
SaaS Growth Dashboard
Product + Revenue Unified
Trial Conversion Rate
24.8%
New MRR
$48.2K
PQLs Generated
127
LTV
$2,840
CAC
$380
Churn Rate
2.1%
NRR
112%
Trusted by SaaS companies worldwide
Stop looking at silos. See the full revenue engine.
Warehouse-native analytics designed specifically for Product-Led SaaS businesses.
True PLG Visibility
See the full path from 'Anonymous Website Visitor' to 'Free Trial' to 'Paid Enterprise Contract.' No broken journeys between marketing and product.
Account-Based Health
B2B SaaS isn't just about users; it's about Accounts. Aggregate usage by domain to spot at-risk customers before the renewal conversation.
Revenue Attribution
Stop guessing which features drive upgrades. Correlate specific feature usage directly with Net Revenue Retention (NRR) and upsells.
Convert More Trials.
Where do trial users get stuck? Is it setup? Integration? Visualize the 'Activation Moment' and fix the friction points that kill conversions.
- Track user journeys from signup to activation
- Identify drop-off points in real-time
- Segment by acquisition source or plan type
- Measure time-to-value for new users
Trial Conversion Funnel
Last 30 daysSignup → Activated
50%
Activated → Paid
49.6%
Overall
24.8%
High Risk Accounts
Save At-Risk Accounts.
Build custom health scores based on login frequency, key feature usage, and support tickets. Alert CS teams automatically when a key account goes quiet.
- Define custom health score formulas
- Monitor account engagement in real-time
- Auto-alert CS when scores drop
- Track renewal risk by account segment
Feed Sales the Best Leads.
Don't just cold call. Identify 'Power Users' on free plans who fit your Ideal Customer Profile (ICP) and sync them to Salesforce as Product-Qualified Leads.
- Define PQL criteria based on product behavior
- Score leads by engagement and fit
- Auto-sync qualified leads to your CRM
- Track PQL-to-customer conversion rates
PQL Segment Builder
How to Set Up Mitzu
Get started with PLG analytics in just a few simple steps. No complex integrations required.
1. Connect Your Warehouse
Link your warehouse where Stripe & Product data live. Your data stays where it is—we only run queries.
2. Map Account Relationships
Define your 'Account' and 'User' relationships with a simple SQL configuration. No complex data modeling required.
3. Start Growing
Visualize PLG funnels instantly. Track trial conversion, account health, and revenue attribution from day one.
112%
Average Customer NRR
3x
Faster PLG Insights
0
Data Silos
Frequently Asked Questions
Everything you need to know about SaaS analytics with Mitzu.
Ready to unify your revenue engine?
Connect product usage to revenue outcomes. Start measuring PLG metrics in minutes, not months.