Trial-to-paid conversion
Finding the exact moment a free user decides to buy.
Who is this for?
Growth teams focused on improving trial conversion rates and reducing time-to-value.
What problem does it solve?
Understand what actions during trial lead to conversion so you can optimize the onboarding experience.
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Key Insights & Dashboards
Ask these questions in natural language and get instant, AI-powered insights from your data warehouse.
Question
When do most users convert?
Insight
68% of conversions happen within the first 7 days of trial.
Question
What action predicts conversion?
Insight
Users who invite a teammate are 4.5x more likely to convert.
Question
Which channel has the best conversion?
Insight
Organic search trials convert at 18% vs 8% for paid ads.
Expected ROI
Organizations using this use case typically see measurable improvements in these areas.
Increase trial conversion by 35%
Reduce time-to-conversion by 40%
Lower CAC through better targeting
What You'll Need
To use this analysis, ensure your warehouse contains the following data. Mitzu will automatically detect and map these fields.
- Trial start events
- Subscription/payment events
- Feature usage events
- Acquisition source data
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