SaaS · Growth
Trial-to-paid conversion
Finding the exact moment a free user decides to buy.
Trial-to-paid conversion, by first-week action
Invited a teammate
Connected data
Built a dashboard
None of these
Finding
Trials that invite a teammate convert 4.5x more often; 68% of conversions happen in the first 7 days.
Who it's for
Growth teams focused on improving trial conversion rates and reducing time-to-value.
What it solves
Understand what actions during trial lead to conversion so you can optimize the onboarding experience.
Questions it answers
When do most users convert?
68% of conversions happen within the first 7 days of trial.
What action predicts conversion?
Users who invite a teammate are 4.5x more likely to convert.
Which channel has the best conversion?
Organic search trials convert at 18% vs 8% for paid ads.
- What is our trial-to-paid conversion rate?
- Which actions predict conversion?
- At what point do most users convert?
- How does conversion vary by acquisition channel?
The impact
- Increase trial conversion by 35%
- Reduce time-to-conversion by 40%
- Lower CAC through better targeting
The data it needs
- Trial start events
- Subscription/payment events
- Feature usage events
- Acquisition source data
Read in place in your warehouse. Nothing is copied out.
Trial-to-paid conversion: frequently asked questions
Run this on your own data.
Start free on your warehouse, or book a demo and we'll show it on your data.