Prove Your Impact.
Down to the Dollar.
Move beyond 'Pixel Fires' and 'Estimated Conversions.' Connect your Ad Spend directly to User Retention and LTV in the warehouse for 100% accurate ROAS attribution.
Growth Command Center
Campaign Performance • Q4 2024
| Campaign | Ad Spend | LTV (Warehouse) | True ROAS |
|---|---|---|---|
Google Ads - Brand | $12,450 | $89,200 | 7.2x |
Facebook - Retargeting | $8,320 | $52,400 | 6.3x |
LinkedIn - Enterprise | $15,200 | $78,900 | 5.2x |
TikTok - Awareness | $6,800 | $18,200 | 2.7x |
$42,770
Total Ad Spend
$238,700
Total LTV
5.6x
Blended ROAS
Trusted by companies worldwide
The Marketing Pillars
Stop guessing. Prove your impact with warehouse-native attribution that tells the truth.
The End of Sampling
GA4 samples data when you drill down. Mitzu analyzes 100% of your traffic events, ensuring your conversion numbers match your bank account.
Full-Funnel Visibility
Don't stop at the 'App Install.' Track the user from 'Ad Click' all the way to 'Subscription Renewal' to optimize for LTV, not just CPI.
Transparent Models
No black-box attribution. Define your own First-Touch, Last-Touch, or U-Shaped models using transparent SQL logic.
Optimize for Profit, Not Clicks.
Which campaigns drive loyal customers? Compare cohorts acquired via Facebook vs. Google Ads to see which channel brings in higher LTV users.
- Calculate true ROAS using warehouse revenue data
- Compare CAC vs LTV by channel, campaign, or creative
- Identify high-value customer acquisition sources
- Prove marketing ROI to leadership with real numbers
LTV by Acquisition Channel
12-month cohort • True revenue attribution
Customer Journey Flow
Multi-touch attribution • Last 90 days
Map the Path to Conversion.
Marketing isn't linear. See the complex web of touchpoints—Blog → Webinar → Retargeting → Demo—that leads to a closed deal.
- Visualize multi-touch customer journeys
- Understand which touchpoints influence conversions
- Identify high-value marketing sequences
- Optimize budget allocation across the funnel
Build Smarter Audiences.
Create granular segments (e.g., 'Visited Pricing 3x' but 'Did not Buy') and sync them instantly to your ad platforms for hyper-targeted retargeting.
- Build segments from any behavioral data in your warehouse
- Sync audiences to Facebook, Google, LinkedIn, TikTok
- Create lookalike audiences from high-LTV customers
- Automate audience refresh for always-current targeting
Audience Segment Builder
Build and export high-intent audiences
Segment Rules
Export to Ad Platforms
The Growth Flow
From ad data to accurate ROAS in three simple steps.
Connect
Ingest Ad Data (Fivetran/Airbyte) and Web Events to the Warehouse.
Join
Mitzu unifies Marketing costs with Product revenue.
Optimize
Visualize true ROAS instantly.
100%
Unsampled Traffic Analysis
5.6x
Average ROAS Improvement
<1 day
Time to First Insight
Frequently Asked Questions
Everything you need to know about marketing analytics and attribution with Mitzu.
Stop guessing. Prove your impact.
Connect your ad data to your warehouse and start measuring true ROAS today. The accurate alternative to GA4 sampling.