Web Analytics Without the Black Box.
Escape GA4's data sampling and retention limits. Analyze pageview, click, and session events directly in your warehouse—and join it with your backend product data instantly.
Traffic Dashboard
Source / Medium Breakdown
Sessions
142,847
+23.5%
Pageviews
428,521
+18.2%
Avg. Duration
4:32
+12%
Conversion
4.8%
+0.6%
Source / Medium
Trusted by companies worldwide
The Anti-GA4 Pillars
Address the fundamental limitations of traditional web analytics with warehouse-native precision.
No Data Sampling
Stop guessing. GA4 samples your data when you drill down. Mitzu queries 100% of your raw events in the warehouse for exact accuracy.
Infinite Retention
Don't lose your history after 14 months. Store web data in your own low-cost warehouse storage forever and analyze year-over-year trends.
Join Web + Product
Connect 'Blog Visitors' to 'App Power Users.' Since both datasets live in your warehouse, you can finally see the full-funnel ROI.
Multi-Touch Attribution made Transparent.
Don't rely on black-box 'Data Driven' models you can't audit. Build your own First-Touch, Multi-Touch attribution models using our SQL logic.
- Full transparency into attribution calculations
- Build custom models with our SQL generator
- Compare attribution models side-by-side
Multi-Touch Attribution Comparison
Paid Search conversion value by model
Experiment with Confidence.
Analyze A/B test results without export delays. Check experiment results using live warehouse data.
- Real-time experiment monitoring
- Bayesian hypothesis testing
- No data sampling affecting results
- Segment experiments by any dimension
Experiment Results
Checkout Flow A/B Test • 14 days
Fix Funnel Drop-off.
See exactly where users abandon your signup flow. Is it the 'Credit Card' field? The 'Phone Number'? Isolate the friction point.
- Step-by-step drop-off analysis
- Identify high-friction form fields
- Segment by traffic source or user type
- Track conversion improvements over time
Signup Form Drop-off Analysis
Identify friction points in your flow
Email Entered
10,000 users
100%
Password Set
8,200 users
82%
18% drop
Phone Number
5,400 users
54%
34% drop
Credit Card
4,100 users
41%
24% drop
Completed
3,800 users
38%
7% drop
Friction Point: Phone Number field causing 34% drop-off
Start Tracking in Minutes
Three simple steps to warehouse-native web analytics.
Tag
Add our lightweight script (or use GTM/Segment) to capture events.
Store
Events stream directly to your Snowflake/BigQuery tables.
Analyze
Visualize traffic and behavior in Mitzu immediately.
Works with your existing tracking stack
Mitzu vs Google Analytics 4
See why data teams are switching to warehouse-native web analytics.
| Feature | Mitzu | GA4 |
|---|---|---|
| Data Sampling | None | Yes (Standard) |
| Data Retention | Unlimited | 2-14 Months |
| Cost | Predictable | Expensive (360) |
| Data Ownership | Your Warehouse | Google's Servers |
| Join with Product Data | Native SQL | Export Required |
| Custom Attribution | Full SQL Access | Black Box Models |
100%
Unsampled Data
∞
Data Retention
<5min
Time to First Insight
Get instant answers with AI Agents
Skip the SQL. Ask questions in plain English and get instant, accurate insights directly from your data warehouse. Our AI understands your metrics and delivers actionable answers.
- Natural language queries - no SQL required
- Context-aware answers based on your data model
- Automated anomaly detection and alerts
- Follow-up questions for deeper analysis
Mitzu AI Agent
Ask anything about your data
Organic search drove 42% of conversions this week, up 15% from last week. LinkedIn ads are showing the highest conversion rate at 5.8%.
Mobile bounce rate increased 23% due to slow page load times on the pricing page. Average load time was 4.2s vs normal 1.8s.
Frequently Asked Questions
Everything you need to know about warehouse-native web analytics.
Escape the black box.
Move to warehouse-native web analytics with 100% unsampled data. Get started with Mitzu today.