Fintech · Product
KYC flow A/B test
Reading an identity verification experiment on your warehouse, with fraud and manual review as guardrails.
Automatic capture vs. manual photo upload
+11%
Significant winKYC completed within 24 hours
095% interval +5.2% to +16.9%
Automatic capture
Manual upload
control
Who it's for
Product and growth teams who test changes to the KYC flow and need results that hold up for compliance.
What it solves
Analyze the KYC test on the exposure and verification data in your warehouse, with the same completion definition as your dashboards, and check that fraud did not rise with it.
Questions it answers
Did automatic document capture lift KYC completion?
Completion within 24 hours rose from 58.0% to 64.4%, an 11.0% lift (95% interval +5.2% to +16.9%).
Did fraud or manual reviews move against us?
Fraud flags on new accounts and the manual review rate stayed within their guardrails.
- Is the lift significant, and how large is the interval?
- Which devices and documents responded best?
The impact
- Ship KYC changes on evidence, with compliance metrics checked
- One completion definition for experiments and reporting
- Catch tests that lift signups and let more fraud through
The data it needs
- Exposure events from your experimentation or feature-flag tool
- KYC step and verification result events
- Fraud flags and manual review outcomes
Read in place in your warehouse. Nothing is copied out.
KYC flow A/B test: frequently asked questions
Run this on your own data.
Start free on your warehouse, or book a demo and we'll show it on your data.