Travel · Product
Booking abandonment by device
Finding which devices and booking steps lose the most travelers after a booking starts.
Started bookings abandoned, by device
Mobile web
Tablet
Desktop
Mobile app
Finding
Mobile web abandons 76% of started bookings, against 55% in the app; most leave at the guest details form.
Who it's for
Product and UX teams who own the booking flow across web and app.
What it solves
Break abandoned bookings down by device, step and traveler type on the events in your warehouse, so fixes go where the most bookings are lost.
Questions it answers
What share of started bookings is never completed?
70% of started bookings are abandoned; mobile web loses 76%, the app 55%.
Where in the flow do mobile web travelers stop?
Most mobile web abandonment happens on the guest details form, before payment.
- How many started bookings are abandoned?
- Which device abandons most often?
- At which form field do travelers leave?
- Do loyalty members abandon less than guests?
The impact
- Fix the device and step that lose the most bookings
- Size the revenue at stake before a redesign
- Track whether a fix brought travelers back
The data it needs
- Booking step events with device and platform
- Form interaction events
- Traveler and loyalty attributes
Read in place in your warehouse. Nothing is copied out.
Booking abandonment by device: frequently asked questions
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