Travel · Product
Search-to-booking funnel
Following every search through to a confirmed booking, without sampling the search log.
Search to confirmed booking
01Searched
120,000 searches
02Viewed a result
45% of step 1
03Started booking
18% of step 2
04Reached payment
45% of step 3
05Booked
67% of step 4
Finding
2.4% of searches end in a booking; 55% of travelers who start a booking leave before payment.
Who it's for
Product and revenue teams at OTAs, airlines and hotel groups who need to know where searches stop turning into bookings.
What it solves
Search events are most of a travel site's traffic. Mitzu reads the full search log in your warehouse and joins it to bookings, so the funnel covers every search, not a sample.
Questions it answers
What is our search-to-book rate this month?
2.4% of searches end in a booking: 2,900 bookings from 120,000 searches.
Where is the largest drop after a booking starts?
55% of travelers who start a booking leave before the payment step.
- What share of searches end in a booking?
- At which step do most travelers leave?
- How does conversion differ by destination or travel date?
- Do searches with no availability end the session?
The impact
- See the full search log, not a sample
- Find the step where bookings are lost
- Compare conversion by destination, date and channel
The data it needs
- Search events with destination and travel dates
- Property or flight view events
- Booking and payment events
Read in place in your warehouse. Nothing is copied out.
Related use cases
Search-to-booking funnel: frequently asked questions
Run this on your own data.
Start free on your warehouse, or book a demo and we'll show it on your data.