Gaming · Data
Daily active user trends
Monitoring if people are coming back every day or just once.
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All use cases
Daily active players, around a content release
Oct 1Oct 4Oct 7Oct 10Oct 13
Finding
The Oct 8 content release lifted DAU 34%, to 28,456; DAU/MAU is 24.3%.
Who it's for
Data analysts tracking player engagement and game health metrics.
What it solves
Monitor game stickiness and identify engagement trends to guide live ops.
Questions it answers
Ask them in plain English, or build them by clicking. Every answer runs on your governed metrics.
Current DAU?
28,456 DAU with 24.3% DAU/MAU ratio - indicating healthy stickiness.
Cohort differences?
Players from holiday campaign have 18% higher Day 7 return rate.
What drives spikes?
New content releases drive 34% DAU spike for 5-7 days.
- What is our DAU trend?
- How does DAU vary by cohort?
- What drives DAU spikes?
- How sticky is our game?
The impact
- Improve DAU/MAU ratio to 30%
- Optimize content release schedule
- Predict revenue based on DAU
The data it needs
- Session start events
- User identifiers
- Cohort data
- Event timestamps
Read in place in your warehouse. Nothing is copied out.
Daily active user trends: frequently asked questions
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