Gaming · Product
Player churn levels
Identifying the specific level or boss where most players quit the game.
Churn rate, by level
Level 12 boss
Level 9
Level 15
Level 6
Level 3
Finding
The Level 12 boss loses 38% of players, 2.5x any other level; players who use hints churn 45% less.
Who it's for
Game designers identifying difficulty spikes that cause player frustration and churn.
What it solves
Find the exact game content that causes players to quit so you can rebalance difficulty.
Questions it answers
Where do players quit?
Level 12 boss has 38% churn rate - 2.5x higher than any other level.
Difficulty spike?
Players who fail Level 12 more than 5 times have 78% churn probability.
What helps?
Players who use hints have 45% lower churn on difficult levels.
- Which levels have the highest churn?
- Where do players get stuck?
- How does difficulty affect retention?
- Which bosses cause the most quits?
The impact
- Reduce level-based churn by 40%
- Improve Day 30 retention by 25%
- Increase player lifetime value
The data it needs
- Level completion events
- Player progression data
- Session end events
- Attempt/failure counts
Read in place in your warehouse. Nothing is copied out.
Player churn levels: frequently asked questions
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