Gaming · Growth
In-app purchase triggers
Seeing what item or pop-up actually gets a player to spend money.
Which offer converts best?
Starter Pack ($4.99) at 12%, vs 2% for premium currency alone.
When should we show offers?
Right after a failed level: 3.2x the conversion of random timing.
- Cosmetics are 20% of purchases but 45% of revenue.
Who it's for
Growth and monetization teams optimizing IAP conversion and ARPU.
What it solves
Understand what triggers first purchases and repeat spending to optimize monetization.
Questions it answers
Best offer?
Starter Pack ($4.99) has 12% conversion vs 2% for premium currency alone.
Optimal timing?
Offers shown after level failure convert 3.2x better than random timing.
Revenue drivers?
Cosmetic items generate 45% of revenue but only 20% of purchases.
- Which offers convert best?
- What triggers first purchases?
- How does timing affect conversion?
- Which items drive the most revenue?
The impact
- Increase first purchase rate by 50%
- Boost ARPU by 35%
- Improve monetization efficiency
The data it needs
- Purchase events
- Offer display events
- In-game context data
- Player segment data
Read in place in your warehouse. Nothing is copied out.
In-app purchase triggers: frequently asked questions
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