Gaming · Marketing
Social feature engagement
Tracking guild, friend, and multiplayer feature adoption.
Day-30 retention, by social play
Guild member
Friends, no guild
Solo
Finding
Guild members are 23% of players and 3.4x as likely as everyone else to be active on day 30.
Who it's for
Marketing and product teams driving social feature adoption for viral growth.
What it solves
Understand social feature usage to improve virality and player retention.
Questions it answers
Social adoption?
Only 23% of players join a guild, but they have 3.4x higher Day 30 retention.
Invite behavior?
Players who invite friends within first week have 65% higher LTV.
Top social feature?
Gift sending is used by 45% of social players and correlates with monetization.
- What percentage join guilds?
- How does social play affect retention?
- What drives friend invites?
- Which social features are most used?
The impact
- Increase guild participation to 40%
- Improve viral coefficient by 50%
- Boost social player LTV
The data it needs
- Guild/clan events
- Friend interactions
- Invite events
- Multiplayer session data
Read in place in your warehouse. Nothing is copied out.
Social feature engagement: frequently asked questions
Run this on your own data.
Start free on your warehouse, or book a demo and we'll show it on your data.