MarketplaceData

Buyer-seller match rate

Finding out how many searches lead to a successful booking.

Who is this for?

Data teams measuring marketplace liquidity and match efficiency.

What problem does it solve?

Improve the match rate between supply and demand to increase transactions.

AI-Powered Insights

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Questions You Can Answer

Key Insights & Dashboards

Ask these questions in natural language and get instant, AI-powered insights from your data warehouse.

Question

Match rate?

Insight

24.6% of searches result in a booking - opportunity to improve discovery.

Question

By category?

Insight

Home services match at 32% vs 18% for professional services.

Question

Pricing impact?

Insight

Listings priced within 20% of category average match 2.1x more often.

Business Impact

Expected ROI

Organizations using this use case typically see measurable improvements in these areas.

Increase match rate to 35%

Improve marketplace GMV by 40%

Reduce supply/demand imbalance

Data Requirements

What You'll Need

To use this analysis, ensure your warehouse contains the following data. Mitzu will automatically detect and map these fields.

  • Search query events
  • Booking/purchase events
  • Listing view events
  • Category data
Schema Mapping
user_id→ required
timestamp→ required
event_type→ required
properties→ optional

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