Marketplace · Marketing
Demand heatmaps
Tracking where people search for services in cities you haven't launched in yet.
Where are buyers searching with no supply?
34.2% of searches come from areas with no active suppliers.
Which city has the biggest gap?
Austin, TX: 8,432 monthly searches and 12 suppliers.
- Plumbing has the widest gap: 4.2x more demand than supply in suburban areas.
Who it's for
Marketing and expansion teams identifying new market opportunities.
What it solves
Identify unmet demand to guide expansion and supply recruitment.
Questions it answers
Unmet demand?
34.2% of searches are in areas with no supply - huge expansion opportunity.
Top opportunity?
Austin, TX has 8,432 monthly searches but only 12 active suppliers.
Service gaps?
Plumbing has highest demand-supply gap at 4.2x in suburban areas.
- Where is there unmet demand?
- Which cities should we expand to?
- What services are most searched?
- How does demand vary by region?
The impact
- Identify 10 expansion markets
- Reduce supply acquisition cost by 40%
- Increase market coverage
The data it needs
- Search query events
- Location data
- Service category data
- Unfulfilled search events
Read in place in your warehouse. Nothing is copied out.
Demand heatmaps: frequently asked questions
Run this on your own data.
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