Marketplace · Product
Seller churn reasons
Seeing if sellers leave because of low views or a broken upload tool.
Sellers still active, by first-month views · % of each cohort still active
Finding
Sellers with under 10 views in their first 30 days churn at 78%; 42% of leavers cite low views.
Who it's for
Product teams improving the seller experience to reduce churn.
What it solves
Understand why sellers leave to improve retention and supply quality.
Questions it answers
Why they leave?
42% cite low views/bookings; 28% cite fees; 18% cite tools/UX.
Prediction signals?
Sellers with <10 views in 30 days have 78% churn probability.
Tool issues?
Photo upload tool has 2.3 minute average time - competitors are under 30 seconds.
- Why do sellers leave?
- What predicts seller churn?
- How do views affect retention?
- Which tools frustrate sellers most?
The impact
- Reduce seller churn by 35%
- Improve supply quality
- Increase GMV per seller
The data it needs
- Seller activity events
- Listing performance data
- Tool usage events
- Churn events
Read in place in your warehouse. Nothing is copied out.
Seller churn reasons: frequently asked questions
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