Marketplace · Data
Buyer-seller match rate
Finding out how many searches lead to a successful booking.
Search to booking
01Searched
20,000 searches
02Viewed a listing
63% of step 1
03Contacted a seller
56% of step 2
04Booked
69% of step 3
Finding
24.6% of searches end in a booking. Home services match at 32%, professional services at 18%.
Who it's for
Data teams measuring marketplace liquidity and match efficiency.
What it solves
Improve the match rate between supply and demand to increase transactions.
Questions it answers
Match rate?
24.6% of searches result in a booking - opportunity to improve discovery.
By category?
Home services match at 32% vs 18% for professional services.
Pricing impact?
Listings priced within 20% of category average match 2.1x more often.
- What percentage of searches lead to bookings?
- Which categories have best match rates?
- How does pricing affect matching?
- What improves match success?
The impact
- Increase match rate to 35%
- Improve marketplace GMV by 40%
- Reduce supply/demand imbalance
The data it needs
- Search query events
- Booking/purchase events
- Listing view events
- Category data
Read in place in your warehouse. Nothing is copied out.
Buyer-seller match rate: frequently asked questions
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