Demand heatmaps
Tracking where people search for services in cities you haven't launched in yet.
Who is this for?
Marketing and expansion teams identifying new market opportunities.
What problem does it solve?
Identify unmet demand to guide expansion and supply recruitment.
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Key Insights & Dashboards
Ask these questions in natural language and get instant, AI-powered insights from your data warehouse.
Question
Unmet demand?
Insight
34.2% of searches are in areas with no supply - huge expansion opportunity.
Question
Top opportunity?
Insight
Austin, TX has 8,432 monthly searches but only 12 active suppliers.
Question
Service gaps?
Insight
Plumbing has highest demand-supply gap at 4.2x in suburban areas.
Expected ROI
Organizations using this use case typically see measurable improvements in these areas.
Identify 10 expansion markets
Reduce supply acquisition cost by 40%
Increase market coverage
What You'll Need
To use this analysis, ensure your warehouse contains the following data. Mitzu will automatically detect and map these fields.
- Search query events
- Location data
- Service category data
- Unfulfilled search events
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