Media · Marketing
Ad effectiveness analysis
Measuring ad engagement without driving viewer abandonment.
Completion lost, by ad placement
Pre-roll
Mid-roll
Post-roll
Finding
Mid-roll ads cut completion by 18%, pre-roll by 5%; more than 3 breaks an hour raises abandonment by 34%.
Who it's for
Marketing and ad ops teams balancing monetization with viewer experience.
What it solves
Optimize ad placement and frequency to maximize revenue without hurting retention.
Questions it answers
Completion impact?
Mid-roll ads reduce completion by 18%; pre-roll only by 5%.
Optimal frequency?
More than 3 ad breaks per hour increases abandonment by 34%.
Upgrade driver?
Users who see 'Go Premium, No Ads' message upgrade at 2.3% vs 0.8% baseline.
- How do ads affect completion rates?
- What's the optimal ad frequency?
- Which ad formats perform best?
- Do ads drive subscription upgrades?
The impact
- Increase ad revenue by 25%
- Reduce ad-related abandonment
- Drive premium upgrades
The data it needs
- Ad impression events
- Ad completion rates
- Content abandonment during ads
- Subscription conversion data
Read in place in your warehouse. Nothing is copied out.
Ad effectiveness analysis: frequently asked questions
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