Media · Product
Content completion rates
Finding out where viewers stop watching a video or reading.
Viewers still watching, start to finish
01Started
10,000 plays
02Reached 5 min
93% of step 1
03Reached 12 min
94% of step 2
04Past mid-roll ad
84% of step 3
05Finished
91% of step 4
Finding
67.2% finish; the biggest drop is the mid-roll ad at 12:34. Videos under 10 minutes finish 82% of the time.
Who it's for
Content and product teams optimizing video/article length and engagement.
What it solves
Understand where users drop off in content to improve retention and satisfaction.
Questions it answers
Drop-off point?
Average video completion is 67.2% - biggest drop at 12:34 (mid-roll ad).
Optimal length?
Videos under 10 minutes have 82% completion vs 54% for 20+ minutes.
Content type?
Documentary series have 23% higher completion than movies of similar length.
- Where do viewers drop off?
- Which content has highest completion?
- How does length affect completion?
- What content types perform best?
The impact
- Increase completion rate by 20%
- Optimize content length by type
- Improve viewer satisfaction
The data it needs
- Playback progress events
- Content metadata
- Watch duration data
- Content length data
Read in place in your warehouse. Nothing is copied out.
Content completion rates: frequently asked questions
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