Media · Data
Recommendation clicks
Measuring if users actually click "suggested" content or ignore it.
How often do people click a recommendation?
8.4% overall: Continue Watching gets 24%, Trending only 6%.
Does the row position matter?
Row 2 gets the most clicks at 12.3%; row 5 and below drop to 3%.
- Viewers who click a recommendation watch 34% more per session.
Who it's for
Data scientists optimizing recommendation algorithms and content discovery.
What it solves
Measure recommendation effectiveness to improve content discovery and engagement.
Questions it answers
Overall CTR?
8.4% CTR on recommendations - 'Continue Watching' has 24% vs 6% for 'Trending'.
Position impact?
Row position #2 has highest CTR at 12.3%; position #5+ drops to 3%.
Engagement lift?
Users who click recommendations watch 34% more content per session.
- What is the recommendation click-through rate?
- Which recommendation types perform best?
- How does position affect clicks?
- Do recommendations improve engagement?
The impact
- Improve recommendation CTR by 40%
- Increase content consumption by 25%
- Optimize content placement ROI
The data it needs
- Recommendation display events
- Click events
- Content engagement data
- Recommendation algorithm data
Read in place in your warehouse. Nothing is copied out.
Recommendation clicks: frequently asked questions
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