MediaProduct

Content discovery paths

Understanding how users find new content to watch or read.

Who is this for?

Product teams improving content discovery and navigation.

What problem does it solve?

Optimize discovery mechanisms to help users find content they'll love.

AI-Powered Insights

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Questions You Can Answer

Key Insights & Dashboards

Ask these questions in natural language and get instant, AI-powered insights from your data warehouse.

Question

Discovery sources?

Insight

45% from recommendations, 28% search, 18% browse, 9% direct links.

Question

Most effective?

Insight

Search-discovered content has 1.8x higher completion rate than browse.

Question

Navigation issues?

Insight

Genre navigation is used by only 12% but has highest satisfaction scores.

Business Impact

Expected ROI

Organizations using this use case typically see measurable improvements in these areas.

Increase content discovery by 30%

Improve navigation efficiency

Reduce search abandonment

Data Requirements

What You'll Need

To use this analysis, ensure your warehouse contains the following data. Mitzu will automatically detect and map these fields.

  • Navigation events
  • Search queries
  • Content start sources
  • Browse patterns
Schema Mapping
user_id→ required
timestamp→ required
event_type→ required
properties→ optional

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