Content discovery paths
Understanding how users find new content to watch or read.
Who is this for?
Product teams improving content discovery and navigation.
What problem does it solve?
Optimize discovery mechanisms to help users find content they'll love.
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Key Insights & Dashboards
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Question
Discovery sources?
Insight
45% from recommendations, 28% search, 18% browse, 9% direct links.
Question
Most effective?
Insight
Search-discovered content has 1.8x higher completion rate than browse.
Question
Navigation issues?
Insight
Genre navigation is used by only 12% but has highest satisfaction scores.
Expected ROI
Organizations using this use case typically see measurable improvements in these areas.
Increase content discovery by 30%
Improve navigation efficiency
Reduce search abandonment
What You'll Need
To use this analysis, ensure your warehouse contains the following data. Mitzu will automatically detect and map these fields.
- Navigation events
- Search queries
- Content start sources
- Browse patterns
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