Media · Product
Content discovery paths
Understanding how users find new content to watch or read.
Share of plays, by how the title was found
Recommendations
Search
Browse
Direct links
Finding
Titles found through search are completed 1.8x more often than titles found by browsing.
Who it's for
Product teams improving content discovery and navigation.
What it solves
Optimize discovery mechanisms to help users find content they'll love.
Questions it answers
Discovery sources?
45% from recommendations, 28% search, 18% browse, 9% direct links.
Most effective?
Search-discovered content has 1.8x higher completion rate than browse.
Navigation issues?
Genre navigation is used by only 12% but has highest satisfaction scores.
- How do users discover new content?
- Which discovery paths lead to most engagement?
- What percentage use search vs browse?
- How effective is category navigation?
The impact
- Increase content discovery by 30%
- Improve navigation efficiency
- Reduce search abandonment
The data it needs
- Navigation events
- Search queries
- Content start sources
- Browse patterns
Read in place in your warehouse. Nothing is copied out.
Content discovery paths: frequently asked questions
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