Media · Data
Weekly audience KPI pack
Reach, watch time and ad impressions for editorial and ad sales, on the same definitions as product analytics.
Weekly audience KPIs
Weekly active viewers
Hours watched
Ad impressions
Who it's for
Data teams who prepare the weekly audience numbers for editorial, programming and ad sales.
What it solves
Build the audience dashboard once on governed warehouse metrics, so editorial and ad sales quote the same numbers, and drill from any figure into the titles and viewers behind it.
Questions it answers
How many people did we reach this week?
2.4M weekly active viewers, up 3.1%, with hours watched up 5.2% to 18.6M.
Which sections and shows drove watch time?
Two new crime series account for 40% of the growth in hours watched.
- Are ad impressions on track against sold inventory?
- Do these numbers match what ad sales reports to advertisers?
The impact
- One audience number for editorial, programming and ad sales
- Drill from a weekly figure into the titles behind it
- Hours saved preparing the weekly pack
The data it needs
- Playback and page view events
- Content catalog table
- Ad impression and delivery tables
Read in place in your warehouse. Nothing is copied out.
Weekly audience KPI pack: frequently asked questions
Run this on your own data.
Start free on your warehouse, or book a demo and we'll show it on your data.