E-commerce
Find out what makes shoppers buy.
Checkout funnels, experiments, store monitoring and trading KPIs on one platform, from the weekly trading pack down to the single order.
Trusted by product and data teams
From first visit to repeat order, on one set of definitions.
Product analytics
Cart abandonment causes
Seeing if people quit at the shipping cost or the payment page.
View use caseCheckout, cart to order
01Added to cart
10,000 carts
02Started checkout
68% of step 1
03Saw shipping cost
91% of step 2
04Reached payment
66% of step 3
05Placed order
85% of step 4
Finding
34% leave when the shipping cost appears; PayPal checkouts are abandoned 18% less than card forms.
Product analytics
Delivery experience tracking
Monitoring shipping times and their impact on repeat purchases.
View use caseCustomers ordering again, by delivery time · % of each cohort still active
Finding
Orders delivered in under 3 days bring 42% more repeat buyers; late ones bring a third fewer.
Experimentation
Free-shipping threshold test
Reading a free-shipping experiment on your warehouse, with order value and margin as guardrails.
View use caseFree shipping from $50 vs. from $75
+9.4%
Significant winCheckout conversion
095% interval +4.1% to +14.7%
From $50
From $75
control
Autonomous agents
Store KPI watch agent
An agent that reviews conversion, revenue and order value every morning and emails the team when one moves.
View use caseMitzu agent · today
Mobile conversion fell 14% since Tuesday, all at payment
All E-commerce use cases
Governed by your data team.
- Nothing copied out of your warehouse
- Self-hosting and data residency available
- You control whether the AI sees query results
- Your data is never used to train AI models
E-commerce analytics: frequently asked questions
Grow your store on one platform, from cart to repeat order.
Start free on your warehouse, or book a demo and we'll show it on your data.