Travel · Marketing
Repeat booking and loyalty retention
Measuring how many travelers book again, and whether the loyalty program brings them back.
Travelers who booked again, by first-booking quarter · % of each cohort still active
Finding
Repeat booking within a quarter rose from 28% to 37% across the last four cohorts.
Who it's for
Loyalty, CRM and marketing teams who want more second and third trips from the travelers they already have.
What it solves
Track repeat booking by cohort and loyalty tier on your warehouse, joined with CRM and loyalty tables, so program changes are judged on whether travelers come back.
Questions it answers
How has the one-quarter rebooking rate changed?
Repeat booking within a quarter rose from 28% to 37% over the last four cohorts.
How much more often do loyalty members return?
Loyalty members book a second trip 2.3x more often than guests who never joined.
- What share of travelers book again within a quarter?
- Is repeat booking improving for newer cohorts?
- Do Gold and Platinum members book again more often?
- Do high-value travelers hit friction at checkout?
The impact
- Judge loyalty changes on repeat bookings
- Find the travelers most likely to return
- Send segments to your CRM for outreach
The data it needs
- Booking events with traveler ID
- Loyalty tier and membership tables
- CRM contact attributes
Read in place in your warehouse. Nothing is copied out.
Related use cases
Repeat booking and loyalty retention: frequently asked questions
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