István Mészáros

Writer

István Mészáros

Co-founder & CEO

Co-founder and CEO of Mitzu. Passionate about product analytics and helping companies make data-driven decisions.

Articles

Posts on this site.

November 6, 2026 · 5 min read

Best Analytics Tools for EdTech Companies in 2026

Best analytics tools for edtech companies compared with strengths, limitations, pricing, and ideal team fit across leading analytics platforms.

October 10, 2026 · 3 min read

Best Privacy-Compliant Analytics Tools for 2026

Best privacy compliant analytics tools compared with strengths, limitations, pricing, and ideal team fit across leading analytics platforms.

September 2, 2026 · 5 min read

Best Analytics Tools for Mobile Apps in 2026 (Product, Marketing & Attribution)

Best analytics tool for mobile apps compared with strengths, limitations, pricing, and ideal team fit across leading analytics platforms.

June 27, 2026 · 3 min read

Top 5 Customer Journey Analysis Tools for 2026

Top 5 customer journey analysis tools compared with features, pricing models, data architecture, and best-fit use cases for modern analytics teams.

June 26, 2026 · 3 min read

Best Conversion Funnel Analytics Tools for 2026

Top 5 conversion funnel analysis tools compared with features, pricing models, data architecture, and best-fit use cases for modern analytics teams.

June 23, 2026 · 3 min read

Best User Segmentation Analytics Tools for 2026

Top 5 user segmentation tools compared with features, pricing models, data architecture, and best-fit use cases for modern analytics teams.

June 18, 2026 · 9 min read

Best Product Analytics Tools for Snowplow Users

Top 5 product analytics software for snowplow compared with features, pricing models, data architecture, and best-fit use cases for modern analytics teams.

May 30, 2026 · 5 min read

Top 5 Product Analytics Tools for Fintech Companies in 2026

Top 5 product analytics tools for fintech companies compared with features, pricing models, data architecture, and best-fit use cases for modern analytics teams.

May 16, 2026 · 5 min read

Best Analytics Tools for Travel & Hospitality Companies in 2026 (OTAs, Airlines, Hotels & Apps)

Top 5 analytics tools for travel hospitality industry compared with features, pricing models, data architecture, and best-fit use cases for modern analytics teams.

May 16, 2026 · 5 min read

Top 5 Product Analytics Tools for E-Commerce in 2026

Compare the best e-commerce analytics platforms and choose the right tool to drive growth, optimize user experiences, and increase revenue.

May 15, 2026 · 6 min read

Best Analytics Tools for Media Companies in 2026

Top 5 product analytics tools for media entertainment industry compared with features, pricing models, data architecture, and best-fit use cases for modern analytics teams.

May 14, 2026 · 6 min read

5 Best Analytics Tools for Gaming Companies in 2026 (Top 5 Platforms Compared)

Top 5 gaming analytics tools compared with features, pricing models, data architecture, and best-fit use cases for modern analytics teams.

April 1, 2026 · 5 min read

Best Warehouse-Native Analytics Tools in 2026

Best warehouse native analytics tools compared with strengths, limitations, pricing, and ideal team fit across leading analytics platforms.

March 11, 2026 · 5 min read

How Rythm.fm uses Mitzu for Product Analytics

This case study explores how Rythm uses Clickhouse, Kinesis with Firehose, and Mitzu for product and marketing analytics.

February 7, 2026 · 4 min read

What Warehouse-Native Analytics Is and Why Is It Important?

Learn how warehouse-native analytics streamlines data analysis, cuts costs, and improves performance. Mitzu.io simplifies it without complex coding skills.

January 25, 2026 · 4 min read

What is Conversion Funnel Analysis? Learn How to Do It Step by Step

Understand what conversion funnel analysis is and learn how to calculate it to track user behavior, identify drop-offs, and improve your sales or product funnel.

January 20, 2026 · 8 min read

Top 5 Product Analytics Tools Integrating with Snowflake

Top 5 self service analytics solutions for snowflake compared with features, pricing models, data architecture, and best-fit use cases for modern analytics teams.

January 13, 2026 · 11 min read

Top 5 Product Analytics Tools Integrating with ClickHouse

Top 5 product analytics for clickhouse compared with features, pricing models, data architecture, and best-fit use cases for modern analytics teams.

January 13, 2026 · 11 min read

Top 5 Product Analytics Tools Integrating with ClickHouse

Top 5 self service analytics solutions for clickhouse compared with features, pricing models, data architecture, and best-fit use cases for modern analytics teams.

January 11, 2026 · 4 min read

How Munch Centralized Data on BigQuery and Cut Costs by 50% with Mitzu

Learn how Munch centralized their data on BigQuery, eliminated silos, and reduced analytics costs by 50% by switching from Mixpanel to Mitzu.

January 9, 2026 · 11 min read

Top 5 Product Analytics Tools Integrating with PostgreSQL

Top 5 self service analytics solutions for postgresql compared with features, pricing models, data architecture, and best-fit use cases for modern analytics teams.

January 9, 2026 · 11 min read

Top 5 Product Analytics Tools Integrating with PostgreSQL

Top 5 product analytics for postgresql compared with features, pricing models, data architecture, and best-fit use cases for modern analytics teams.

January 6, 2026 · 6 min read

How Suunto Centralized Data From Millions of MAU with Mitzu and Databricks

Suunto runs all analytics on Databricks with Mitzu, cutting costs by 80% and unifying data from 5+ sources into one flexible, self-service platform.

January 5, 2026 · 8 min read

Khatabook Replaces Mixpanel with Mitzu for Large Datasets Product Analytics

Learn how Khatabook, India's leading digital ledger app with over 100 million downloads, replaced Mixpanel with Mitzu to handle their massive scale product analytics directly from their data warehouse.

January 2, 2026 · 6 min read

5 Best Analytics Tools for SaaS in 2026 (Top 5 Platforms Compared)

Top 5 analytics tools for saas compared with features, pricing models, data architecture, and best-fit use cases for modern analytics teams.

January 1, 2026 · 6 min read

Best Product Analytics Tools for 2026

Compare the best product analytics tools in 2026 by pricing model, data architecture, feature depth, and team fit.

December 20, 2024 · 10 min read

Top 5 Product Analytics Tools Integrating with BigQuery

Top 5 product analytics for bigquery compared with features, pricing models, data architecture, and best-fit use cases for modern analytics teams.

December 20, 2024 · 10 min read

Top 5 Product Analytics Tools Integrating with BigQuery

Top 5 self service analytics solutions for bigquery compared with features, pricing models, data architecture, and best-fit use cases for modern analytics teams.

December 17, 2024 · 12 min read

Best Product Analytics Tools for RudderStack Users

Top 5 product analytics tools for rudderstack compared with features, pricing models, data architecture, and best-fit use cases for modern analytics teams.

December 10, 2024 · 12 min read

Top 5 Product Analytics Tools Integrating with Databricks

Top 5 product analytics for databricks compared with features, pricing models, data architecture, and best-fit use cases for modern analytics teams.

December 10, 2024 · 12 min read

Top 5 Product Analytics Tools Integrating with Databricks

Top 5 self service analytics solutions for databricks compared with features, pricing models, data architecture, and best-fit use cases for modern analytics teams.

December 3, 2024 · 7 min read

Best Self-Service analytics tools for 2026

Find the leading self-service analytics tools of 2026 to deliver real-time insights, boost product performance, and support data-driven decision-making.

November 21, 2024 · 5 min read

The First Data Expert in a Startup

The first data expert in startups is a strategic partner who connects raw data to business outcomes, building data warehouses, models, and actionable insights.

November 4, 2024 · 5 min read

5 Best Alternatives to Amplitude for 2026

Compare top alternatives to Amplitude in 2026 by pricing model, data architecture, and product analytics depth to find the best fit.

September 9, 2024 · 3 min read

DAU, WAU, MAU Metrics: Tracking Active Users Effectively

Understand DAU, WAU, and MAU metrics to track user engagement. Learn their importance, differences, and how product analytics tools drive business growth.

July 24, 2024 · 8 min read

RudderStack & Mitzu: Revolutionizing Warehouse Data Insight

You can set up RudderStack with Mitzu.io and BigQuery in under 10 minutes and gain deep insights into event tracking and revenue linkage.

July 18, 2024 · 5 min read

Modeling A/B Tests in the Data Warehouse

Learn how to track experiment allocation data using arrays or nested JSON in Databricks and access it through Mitzu.io for efficient A/B test analysis.

June 18, 2024 · 5 min read

Product Analytics with Star Schema and Mitzu.io

Mitzu can help you unlock the power of star schemas for product analytics. It can also simplify your data structure and enhance your reporting capabilities.

June 5, 2024 · 5 min read

Star Schema: Best Model for SaaS Product Analytics Explained

Understand how the Star schema helps SaaS companies structure data for clearer, faster analytics. Discover its benefits in performance and data quality.

May 14, 2024 · 5 min read

Product Analytics with BigQuery and Mitzu

Learn how to connect BigQuery with Mitzu.io for advanced product analytics. Integrate in just 5 minutes to link user behavior with revenue impact.

April 26, 2024 · 5 min read

Using GA4 with BigQuery for Product Analytics

Leverage GA4 and BigQuery with Mitzu.io to gain deeper insights into user behavior and revenue impact with a streamlined, warehouse-native solution.

April 3, 2024 · 8 min read

Funnels with SQL: The good, the bad and the ugly way

Understand how to build an efficient data funnel with SQL over event datasets. Learn why 'ugly' funnel queries can yield optimal results in data warehouses.

March 21, 2024 · 5 min read

Product Analytics with Clickhouse and Mitzu

Discover how integrating Mitzu.io with ClickHouse provides powerful product analytics for scalable insights and self-service data access without needing SQL.

March 6, 2024 · 5 min read

Using Mitzu With Trino For Product Analytics

Explore how to use Mitzu.io with Trino and PrestoSQL for fast, scalable product analytics and empower your team with easy, SQL-free data access.

January 16, 2024 · 10 min read

Modeling Events In The Data Warehouse

Discover how to effectively model events in your data warehouse with three approaches: single table, wide table, and narrow table, and choose the best model.

November 22, 2023 · 8 min read

User ID Stitching in Databricks

Learn how to perform ID stitching in Databricks to unify fragmented user data, including Databricks account ID, and create a cohesive view of customer behavior.

November 2, 2023 · 5 min read

Identifying Users In The Data Warehouse

Discover how to use the connected components algorithm to unify user aliases in a single table, enabling seamless tracking and analysis across all datasets.

October 19, 2023 · 5 min read

How Startups Can Choose the Right Data Platform

Discover the key considerations for building a startup data platform that supports scalable analytics and fast, actionable insights.

September 14, 2023 · 5 min read

Transforming Product Analytics With Databricks And Mitzu

Discover how Databricks products and Mitzu.io work together for real-time insights and accurate revenue attribution.

February 16, 2023 · 5 min read

I Asked 3 Data Analysts The Same Question. The Answers Made Me Start My Startup

Discover how Mitzu overcomes the limitations of SQL-based product analytics in data warehouses, providing insights without relying solely on data analysts.

All blog posts · About Mitzu