Media and entertainment
Know what your audience watches, and why.
Viewing, subscriptions, paywall experiments and audience KPIs on one platform, from the weekly report down to a single play.
Trusted by product and data teams
From first play to renewal, on one set of definitions.
Product analytics
Content completion rates
Finding out where viewers stop watching a video or reading.
View use caseViewers still watching, start to finish
01Started
10,000 plays
02Reached 5 min
93% of step 1
03Reached 12 min
94% of step 2
04Past mid-roll ad
84% of step 3
05Finished
91% of step 4
Finding
67.2% finish; the biggest drop is the mid-roll ad at 12:34. Videos under 10 minutes finish 82% of the time.
Product analytics
Subscription renewal behavior
Spotting users who stop logging in before their plan expires.
View use caseSubscribers, by viewing in the last 14 days · % of each cohort still active
Finding
Under 2 hours of viewing in 14 days means a 67% churn probability; the signal shows 45 days before renewal.
Experimentation
Metered paywall A/B test
Testing how many free articles to give before the paywall, with return visits as a guardrail.
View use casePaywall: 3 free articles vs. 5
+21.7%
Significant winSubscription starts per reader
095% interval +9.4% to +34%
3 free articles
5 free articles
control
Autonomous agents
Streaming KPI watch agent
An agent that reviews streaming minutes and subscriptions every morning and emails the team when one moves.
View use caseMitzu agent · today
Streaming minutes fell 9% week over week, mostly on Android TV
All Media and entertainment use cases
Governed by your data team.
- Nothing copied out of your warehouse
- Self-hosting and data residency available
- You control whether the AI sees query results
- Your data is never used to train AI models
Media analytics: frequently asked questions
Grow your audience on one platform, from first play to renewal.
Start free on your warehouse, or book a demo and we'll show it on your data.