
Writer
István Mészáros
Co-founder & CEO
Co-founder and CEO of Mitzu. Passionate about product analytics and helping companies make data-driven decisions.
Articles
March 11, 2026 · 5 min read
How Rythm.fm uses Mitzu for Product Analytics
This case study explores how Rythm uses Clickhouse, Kinesis with Firehose, and Mitzu for product and marketing analytics.
February 7, 2026 · 4 min read
What Warehouse-Native Analytics Is and Why Is It Important?
Learn how trusted agentic analytics streamlines data analysis, cuts costs, and improves performance. Mitzu.io simplifies it without complex coding skills.
January 25, 2026 · 4 min read
What is Conversion Funnel Analysis? Learn How to Do It Step by Step
Understand what conversion funnel analysis is and learn how to calculate it to track user behavior, identify drop-offs, and improve your sales or product funnel.
January 20, 2026 · 8 min read
Top 5 Product Analytics Tools Integrating with Snowflake
Top 5 self service analytics solutions for snowflake compared with features, pricing models, data architecture, and best-fit use cases for modern analytics teams.
January 15, 2026 · 3 min read
Best User Segmentation Analytics Tools for 2026
Top 5 user segmentation tools compared with features, pricing models, data architecture, and best-fit use cases for modern analytics teams.
January 14, 2026 · 6 min read
Best Analytics Tools for Media Companies in 2026
Top 5 product analytics tools for media entertainment industry compared with features, pricing models, data architecture, and best-fit use cases for modern analytics teams.
January 13, 2026 · 11 min read
Top 5 Product Analytics Tools Integrating with ClickHouse
Top 5 product analytics for clickhouse compared with features, pricing models, data architecture, and best-fit use cases for modern analytics teams.
January 13, 2026 · 11 min read
Top 5 Product Analytics Tools Integrating with ClickHouse
Top 5 self service analytics solutions for clickhouse compared with features, pricing models, data architecture, and best-fit use cases for modern analytics teams.
January 13, 2026 · 5 min read
Top 5 Product Analytics Tools for Fintech Companies in 2026
Top 5 product analytics tools for fintech companies compared with features, pricing models, data architecture, and best-fit use cases for modern analytics teams.
January 12, 2026 · 5 min read
Best Warehouse-Native Analytics Tools in 2026: Mitzu vs Houseware vs Netspring vs Kubit
Compare the leading warehouse-native product analytics tools in 2026 — Mitzu, Houseware, Netspring, and Kubit — across features, pricing, integrations, and use cases.
January 11, 2026 · 7 min read
Best Self-Service analytics tools for 2026
Find the leading self-service analytics tools of 2026 to deliver real-time insights, boost product performance, and support data-driven decision-making.
January 11, 2026 · 4 min read
How Munch Centralized Data on BigQuery and Cut Costs by 50% with Mitzu
Learn how Munch centralized their data on BigQuery, eliminated silos, and reduced analytics costs by 50% by switching from Mixpanel to Mitzu.
January 10, 2026 · 5 min read
Best Analytics Tools for Travel & Hospitality Companies in 2026 (OTAs, Airlines, Hotels & Apps)
Top 5 analytics tools for travel hospitality industry compared with features, pricing models, data architecture, and best-fit use cases for modern analytics teams.
January 9, 2026 · 11 min read
Top 5 Product Analytics Tools Integrating with PostgreSQL
Top 5 self service analytics solutions for postgresql compared with features, pricing models, data architecture, and best-fit use cases for modern analytics teams.
January 9, 2026 · 11 min read
Top 5 Product Analytics Tools Integrating with PostgreSQL
Top 5 product analytics for postgresql compared with features, pricing models, data architecture, and best-fit use cases for modern analytics teams.
January 9, 2026 · 5 min read
Best Ecommerce Analytics Tools (2026): Compare Before You Buy
Compare the best ecommerce analytics tools for conversion, retention, and revenue in one guide. See pricing and data-stack fit side by side to choose faster in 2026.
January 8, 2026 · 3 min read
Best Customer Journey Analytics Tools (2026): Top 5 Compared
Compare top customer journey analytics tools to map paths, reduce churn, and improve conversion. Review features and pricing side by side to choose faster in 2026.
January 7, 2026 · 3 min read
Best Conversion Funnel Tools (2026): Find Drop-Offs Faster
Compare the best conversion funnel tools to spot drop-offs, fix bottlenecks, and improve checkout performance. Review pricing and fit to pick the right tool for 2026.
January 6, 2026 · 6 min read
How Suunto Centralized Data From Millions of MAU with Mitzu and Databricks
Suunto runs all analytics on Databricks with Mitzu, cutting costs by 80% and unifying data from 5+ sources into one flexible, self-service platform.
January 6, 2026 · 5 min read
Best Mobile App Analytics Tools (2026): Private and Scalable
Most mobile analytics tools copy user data to third-party servers. Compare privacy-first options you can run on your own stack and choose the best mobile tool for 2026.
January 5, 2026 · 8 min read
Khatabook Replaces Mixpanel with Mitzu for Large Datasets Product Analytics
Learn how Khatabook, India's leading digital ledger app with over 100 million downloads, replaced Mixpanel with Mitzu to handle their massive scale product analytics directly from their data warehouse.
January 5, 2026 · 6 min read
Best Gaming Analytics Tools in 2026: 7 Options Compared for Gaming Companies
Compare the best gaming analytics tools for mobile, PC, and live-service studios. See pricing models, free tiers, and which platforms support warehouse-native analysis without data lock-in.
January 4, 2026 · 3 min read
Best Privacy-Compliant Analytics Tools (2026): GDPR-Safe Picks
Need analytics without compliance risk? Compare GDPR-friendly tools by data handling, governance, and pricing to pick a privacy-compliant platform with confidence in 2026.
January 3, 2026 · 5 min read
Best Analytics Tools for EdTech Companies in 2026
Best analytics tools for edtech companies compared with strengths, limitations, pricing, and ideal team fit across leading analytics platforms.
January 2, 2026 · 7 min read
Best Amplitude Alternatives in 2026 (Including Warehouse-Native Options)
Looking to switch from Amplitude? These alternatives offer better pricing, no data sampling, self-hosting options, and direct warehouse connectivity. Compared side-by-side.
January 2, 2026 · 6 min read
Best SaaS Analytics Tools (2026): Pick the Right Stack Faster
Evaluate SaaS analytics tools by activation, retention, and revenue use cases. Compare team fit and pricing trade-offs quickly, then choose the best platform for 2026.
January 1, 2026 · 6 min read
Best Product Analytics Tools (2026): Features, Cost, and Fit
Compare top product analytics tools by features, pricing model, and data architecture. Use this 2026 buyer guide to shortlist the right platform before committing.
December 20, 2025 · 10 min read
Top 5 Product Analytics Tools for BigQuery
Top 5 product analytics for bigquery compared with features, pricing models, data architecture, and best-fit use cases for modern analytics teams.
December 20, 2025 · 10 min read
Top 5 Product Analytics Tools Integrating with BigQuery
Top 5 self service analytics solutions for bigquery compared with features, pricing models, data architecture, and best-fit use cases for modern analytics teams.
December 17, 2025 · 12 min read
Best Product Analytics Tools for RudderStack Users
Top 5 product analytics tools for rudderstack compared with features, pricing models, data architecture, and best-fit use cases for modern analytics teams.
December 10, 2025 · 12 min read
Top 5 Trusted Agentic Analytics Tools for Databricks
Top Databricks analytics tools compared by semantic-layer trust, no-hallucination reliability, pricing models, and best-fit team workflows.
December 10, 2025 · 12 min read
Top 5 Product Analytics Tools Integrating with Databricks
Top 5 self service analytics solutions for databricks compared with features, pricing models, data architecture, and best-fit use cases for modern analytics teams.
November 21, 2025 · 5 min read
The First Data Expert in a Startup
The first data expert in startups is a strategic partner who connects raw data to business outcomes, building data warehouses, models, and actionable insights.
September 9, 2025 · 3 min read
DAU, WAU, MAU Metrics: Tracking Active Users Effectively
Understand DAU, WAU, and MAU metrics to track user engagement. Learn their importance, differences, and how product analytics tools drive business growth.
July 24, 2025 · 8 min read
RudderStack & Mitzu: Revolutionizing Warehouse Data Insight
You can set up RudderStack with Mitzu.io and BigQuery in under 10 minutes and gain deep insights into event tracking and revenue linkage.
July 18, 2025 · 5 min read
Modeling A/B Tests in the Data Warehouse
Learn how to track experiment allocation data using arrays or nested JSON in Databricks and access it through Mitzu.io for efficient A/B test analysis.
June 18, 2025 · 5 min read
Product Analytics with Star Schema and Mitzu.io
Mitzu can help you unlock the power of star schemas for product analytics. It can also simplify your data structure and enhance your reporting capabilities.
June 18, 2025 · 9 min read
Best Product Analytics Tools for Snowplow Users
Top 5 product analytics software for snowplow compared with features, pricing models, data architecture, and best-fit use cases for modern analytics teams.
June 5, 2025 · 5 min read
Star Schema: Best Model for SaaS Product Analytics Explained
Understand how the Star schema helps SaaS companies structure data for clearer, faster analytics. Discover its benefits in performance and data quality.
May 14, 2025 · 14 min read
Product Analytics with BigQuery and Mitzu
Run funnel, retention, and segmentation analyses directly on your BigQuery event data with Mitzu — no data export, no ETL, full SQL transparency.
April 26, 2025 · 5 min read
Using GA4 with BigQuery for Product Analytics
Leverage GA4 and BigQuery with Mitzu.io to gain deeper insights into user behavior and revenue impact with a streamlined, semantic-layer grounded solution.
April 3, 2025 · 8 min read
Funnels with SQL: The good, the bad and the ugly way
Understand how to build an efficient data funnel with SQL over event datasets. Learn why 'ugly' funnel queries can yield optimal results in data warehouses.
March 21, 2025 · 5 min read
Product Analytics with Clickhouse and Mitzu
Discover how integrating Mitzu.io with ClickHouse provides powerful product analytics for scalable insights and self-service data access without needing SQL.
March 6, 2025 · 5 min read
Using Mitzu With Trino For Product Analytics
Explore how to use Mitzu.io with Trino and PrestoSQL for fast, scalable product analytics and empower your team with easy, SQL-free data access.
January 16, 2025 · 10 min read
Modeling Events In The Data Warehouse
Discover how to effectively model events in your data warehouse with three approaches: single table, wide table, and narrow table, and choose the best model.
November 22, 2023 · 8 min read
User ID Stitching in Databricks
Learn how to perform ID stitching in Databricks to unify fragmented user data, including Databricks account ID, and create a cohesive view of customer behavior.
November 2, 2023 · 5 min read
Identifying Users In The Data Warehouse
Discover how to use the connected components algorithm to unify user aliases in a single table, enabling seamless tracking and analysis across all datasets.
October 19, 2023 · 5 min read
How Startups Can Choose the Right Data Platform
Discover the key considerations for building a startup data platform that supports scalable analytics and fast, actionable insights.
September 14, 2023 · 14 min read
Transforming Product Analytics with Mitzu and Databricks
Learn how Mitzu and Databricks work together to bring warehouse-native product analytics to your lakehouse — no data exports, no ETL, full SQL transparency.
February 16, 2023 · 5 min read
I Asked 3 Data Analysts The Same Question. The Answers Made Me Start My Startup
Discover how Mitzu overcomes the limitations of SQL-based product analytics in data warehouses, providing insights without relying solely on data analysts.